Articles from Pamela Seiple

1. Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing Explore Internet Marketing Blog (Feb 5 2010) Location, location, location!  No, we're not talking real estate here, but rather one of the newest marketing hot topics known as location-based services.Our top inbound marketing article this week focuses specifically on the location-based social network called foursquare, which has achieved notable traffic growth within the last couple months. 1. Location is Hot: Foursquare Traffic up 3X in 2 Months Author: Marshall Kirkpatrick of ReadWriteWebMarshall's article reports on the significant increase of traffic to foursquare, which has tripled in the past 2 months since November, reported by Hitwise, a traffic analyst firm. The article also discusses foursquare's recent deal with a Canadian newspaper chain that involves delivering local editorial content to users depending on where they check in.So what does this traffic increase mean to you?  Foursquare isn't the only location-based social network out ... (Read Full Article)

   Comment Mentions:   Forrester Research   Kipp Bodnar   Social Media

2. Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie Explore Internet Marketing Blog (Jan 29 2010) Mmm ... a slice of pie.  Too bad we're not really talking about dessert here.Our top inbound marketing article this week discusses how you can slice up your social media pie into various types of engagement in different size pieces to suit your taste. Oh yeah -- and we'll let you have one of the bigger pieces. 1. Slicing Your Social Media PieAuthor: Chris Brogan on OPEN ForumBrogan offers a great basic frame for how you should devote your time on social media marketing, dividing your pie into three slices: listening, creating and communicating.  His suggestion is to start by focusing 20% on listening, 40% on creating and the final 40% on communicating. While Brogan thinks this is a good recipe for success, he also understands people have different tastes.  Perhaps you have to devote some of your time ... (Read Full Article)

   Comment Mentions:   Chris Brogan   Social Media   HubSpot

1-2 of 2