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  1. Articles from Todd Defren

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    1. When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas

      Explore PR-Squared (Feb 11 2010)

      When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas I’m no Chris Brogan, but if you combine the number of people I have access to via this blog and my Twitter stream, it’s fair to suggest that I reach thousands upon thousands of people — including some of the best-connected folks in Social and Mainstream Media. So you might think I’d get a lot of pressure from [...] (Read Full Article)

      Mentions:   Chris Brogan   Forrester Research   Social Media

    2. Will RSS Fall to Apps?

      Explore PR-Squared (Feb 5 2010)

      Will RSS Fall to Apps? Several of my friends have launched iPhone apps recently.  (I am lookin’ at you, Brian Solis, Chris Brogan and C.C. Chapman.)  This is getting easier and easier to do, thanks to emergent services like Mobile Roadie. On the one hand, yea, I admit it, I smirked at each new announcement.  Felt a little too self-reverential.  Even [...] (Read Full Article)

      Mentions:   Chris Brogan   Brian Solis   Mitch Joel

    3. Welcome, “Conversationalists”

      Explore PR-Squared (Jan 20 2010)

      Welcome, “Conversationalists” Forrester Research’s Social Technographics Ladder — which I wrote about in one of my bestest posts ever, in early ‘08 — has just been updated.  There’s a new rung on that ladder, classified as “Conversationalists,” and thus a new wrinkle for marketers to consider (though it’s been fairly well sussed-out in the marketplace already). Paraphrasing analyst Emily [...] (Read Full Article)

      Mentions:   Forrester Research   Social Media   Virginia

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