Articles from Elizabeth Sosnow

1. My B2B Social Media Audit Checklist | B2B Bliss Explore B2B Bliss » PR for Thought Leaders (Nov 11 2010) Compare blogs: Client vs. competitors vs. influencers vs. niche news; Tie discoveries to traditional B2B thought leadership program themes, media relations strategies and future goals; Create audience personas to guide future content development .... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... (Read Full Article)

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2. 11 Reasons Why Big Law Should Experiment with Social Media (Part 1 ... Explore B2B Bliss » PR for Thought Leaders (Jun 30 2010) Can we extend the life of our current thought leadership with a new distribution system? In short, you can. Here's a copy of the presentation, if you'd like a deeper dive: In the meantime, here are my first 5 tips for getting started: ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... (Read Full Article)

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3. 5 Rules I Wish I Knew About Media Relations When I Started My B2B ... Explore B2B Bliss » PR for Thought Leaders (Sep 15 2009) They love account management and developing thought leadership, but dislike the feeling of cold calling. This often happens with folks who are actually terrific at building relationships with reporters. They feel uncomfortable selling, ... (Read Full Article)

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