Articles from craig

1. Round tables and white papers: corporate communication best ... Explore Bluegrass Consulting (May 12 2010) The thought leadership it shows can all impact positively on knowledge of, and perceptions towards, an organisation. White papers have an excellent track record, if well done, of achieving high level, top tier media coverage. ... And that is nothing short of death to ROI. What did you think of this discussion? What is your experience in holding round tables and producing white papers? Did they achieve the intended results? What were the non-media related outcomes, ... (Read Full Article)

   Comment Mentions:   ROI   Thought Leader

2. The sales pitch is dead Explore Thought Leadership (Mar 29 2010) I love what Chad and Linda Nelson from The Basis Group have to say about sales and thought leadership in their paper “Thought Leadership is the New Sales Pitch.”  These guys absolutely get it.  It is a must read for anyone in sales and marketing. In my all my research and writings on the topic I [...] (Read Full Article)

   Comment Mentions:   David Meerman Scott   Blog   Thought Leader

3. Beware, content doesn’t a thought leader make Explore Thought Leadership (Mar 18 2010) There is a lot of a commentary flying around the web at the moment about content, optimising that content for search engines , content curation (filtering and aggregating relevant content) and how best to deliver content to your publics. But…and this is a big but – content alone does not make you a thought leader.  It [...] (Read Full Article)

   Comment Mentions:   Thought Leader   HiveFire

4. Thought Leadership Strategy - The six lessons of thought leadership by Rob #Leavitt Explore Thought Leadership (Mar 10 2010) I was reading an article penned by veteran marketing strategist, Rob Leavitt. Rob is the Principal at Solutions Insights and he specializes in issues- and content-based marketing. Rob helps companies distinguish themselves in the marketplace and advises them on how to have strategic conversations with their clients, prospects, and market influencers. Rob gets thought leadership and I thought the six lessons he has for thought leaders at any level were well worth sharing. Here they are: (Read Full Article)

   Comment Mentions:   Social Media   Enterprise   Thought Leader

5. Bernard Salt’s tips on what it takes to become a thought leader Explore Thought Leadership (Feb 18 2010) Bernard Salt is Australia’s pre-eminent thought leader on consumer and demographic trends and represents KPMG at conferences around the globe to share his insights. Here he shares his views on what it takes to become a thought leader and some valuable tips on how to get there.  Even though I have researched thought leadership for years and have written a book on [...] (Read Full Article)

   Comment Mentions:   Australia   Thought Leader

6. Two more definitions of thought leadership Explore Thought Leadership (Feb 7 2010) I am constantly reading what others have to say about thought leadership and am always interested in how other people define thought leadership.  I would like to put up two definitions that I have recently come across. The first is from Dana vandenHeuvel, from Marketing Savant: “Thought leadership marketing capitalizes on your intellectual capital and unique point [...] (Read Full Article)

   Comment Mentions:   Thought Leader   Dana vandenHeuvel

7. Tips on taking your thought leadership campaign to market - online Explore Thought Leadership (Jan 18 2010) This is the final post of a series across how to take your thought leadership position to market.  The last one was on the 14/1/2010.   I spoke about six critical actions I believe need to be engaged in order to achieve this.  I have covered the first five (1. Make it a strategic business imperative; 2. [...] (Read Full Article)

   Comment Mentions:   Social Media   Blog   Thought Leader

8. Another definition of thought leadership Explore Thought Leadership (Jan 17 2010) On reading a very useful paper on thought leadership by the Content Factor, ‘Is anybody following your thought leadership?  Five best practices that can help establish your company as a thought leader’, I came across a definition on thought leadership from Brian Carroll which I have not seen before. “Thought leaders genuinely influence others by creating, advancing and [...] (Read Full Article)

   Comment Mentions:   Brian Carroll   Blog   Thought Leader

9. Tips on taking your thought leadership campaign to market - media Explore Thought Leadership (Jan 14 2010) This is a continuation of the post on 11/1/2010 on how to take your   thought leadership position to market.   I spoke about six critical actions I believe need to be engaged in order to achieve this.  I have covered the first three (1. Make it a strategic business imperative; 2. Know your audience; 3. Share openly) [...] (Read Full Article)

   Comment Mentions:   David Meerman Scott   Thought Leader

10. How to take your thought leadership campaign to market – strategic business imperative Explore Thought Leadership (Dec 28 2009) I have never come across a thought leader who didn’t share his or her thoughts the two just don’t go hand in hand.   However, how you take your thought leadership position to market is critical to the success of your campaign and the degree to which you are viewed as a thought leader.   Once you have a [...] (Read Full Article)

    Comment Mentions:   Thought Leader

11. The list of thought leadership benefits Explore Thought Leadership (Dec 21 2009) When I speak to people about thought leadership for the first time, one of the first questions they ask is: “What can it deliver to my business?”   It’s a great question and one that has had me thinking for a while.  The more I think about it the more complex and multi-faceted I realise the answer [...] (Read Full Article)

    Comment Mentions:   Social Media   Blog   Thought Leader

12. Thought Leadership - Failure and thought leadership go hand in hand Explore Thought Leadership (Dec 7 2009) The very nature of thought leadership requires that you put yourself out there. If you want to be seen to be leading or framing the conversations around a topic, if you want people to sit up and take note and think differently about the ... (Read Full Article)

    Comment Mentions:   Thought Leader

13. Great examples of two different thought leaders Explore Thought Leadership (Sep 9 2009) In the past 24 hours I have come across two great examples of thought leadership aimed at the SME market. The first is blogger,  Chris Brogan  http://www.chrisbrogan.com/ I subscribed to his newsletter and in his latest article, he recommended a site called Small Biz Survival  http://www.smallbizsurvival.com/ .  What struck me about both these sites was the [...] (Read Full Article)

    Comment Mentions:   Chris Brogan   Social Media

14. Is thought leadership coming of age? Explore Thought Leadership (Sep 7 2009) I would like to draw your attention to a post written by Blair Currie the CEO of Aegis Media in Japan at  http://tinyurl.com/lljhdg . In it he talks about his ten predictions for 2010.  But what caught my eye were two points in particular: Disruption will be the norm. With an abundance of choice, products and services need [...] (Read Full Article)

    Comment Mentions:   Japan

15. The evergrowing need for thought leadership Explore Thought Leadership (Sep 2 2009) Strong opportunities for thought leadership   Today, more than ever, there is an even stronger link between management philosophies, company values and customer expectations, and how these impact company or brand marketing campaigns.   One of the questions you should be asking is whether your communication or marketing campaigns and brand strategies are delivering authentic, sustainable value to [...] (Read Full Article)

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16. Thought leadership case study - Dove Explore Thought Leadership (Aug 16 2009) Dove - the quintessential thought leadership case study: When Dove launched its Campaign for Real Beauty, little did it realize the global impact it would have on women and the debate around real beauty, let alone double-digit growth for the brand in the second business quarter of 2005, a sales increase of 11 percent in the [...] (Read Full Article)

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17. A reader’s definition of thought leadership Explore Thought Leadership (Aug 5 2009) An ex colleague of mine and respected South African PR practitioner, Merle O’Brien has sent me this definition of thought leadership: I have a definition on thoughtleadership to toss in the ring - the strategic practice of cultivating market insight and building foresight using business management tools (media scans, market research, statistics, trend analysis, scenario planning, [...] (Read Full Article)

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18. Why thought leadership for a brand? Explore Thought Leadership (Aug 5 2009) Why should companies have a thought leadership campaign (Read Full Article)

    Comment Mentions:   Social Media   Blog

19. The characteristics of a thought leader Explore Thought Leadership (Jul 22 2009) Characteristics of a thought leader (Read Full Article)

    Comment Mentions:   Social Media   Thought Leader

20. Seven steps to thought leadership Explore Thought Leadership (Jul 20 2009) To arrive at a thought leadership position requires careful planning. The START IP process will give you the structure you need to arrive at a true thought leadership position. (Read Full Article)

    Comment Mentions:   Wal-Mart   Social Media   Thought Leader

21. Thought leadership - strategic brand rocket Explore Thought Leadership (Jul 20 2009) Thought leadership is a misused term but if used correctly it can turbo charge personal profiles and brands so that they well and truly stand out from the competition in the eyes of their target audiences. (Read Full Article)

    Comment Mentions:   Social Media   B2B   Thought Leader

22. Definitions of thought leadership Explore Thought Leadership (Jul 19 2009) Definitions of thought leadership explored (Read Full Article)

    Comment Mentions:   Northwestern University   Blog

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