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  1. Articles from Adam Needles

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    1. How Can You Make Nurturing More Strategic in Your B2B Demand ...

      Explore silverpop.com (Jun 23 2010)

      How Can You Make Nurturing More Strategic in Your B2B Demand ... Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding success with nurturing in the current B2B marketing environment. ... This means the front end of your nurturing must consist of external community engagement and thought leadership that you may not be able to immediately track or control, but that through capture points, such as registration/download offers, ... (Read Full Article)

      Mentions:   Ardath Albee   Dallas   ROI

    2. Using Online Events to Drive B2B Demand Generation | Demand ...

      Explore silverpop.com (May 7 2010)

      Using Online Events to Drive B2B Demand Generation | Demand ... They still need more time with your thought leadership content and may be farther back in their buying process. A key component of the lead scoring process is tracking how engaged your audience is with your content. ... May 7th, 2010 | Tags : B2B buyer, B2B buying behavior, B2B buying process, b2b lead management, B2B marketing, B2B marketing content, content marketing, CRM, David Pitta, demand generation, lead management, Lead Nurturing, Marketing automation, ... (Read Full Article)

      Mentions:   Google   Social Media   Enterprise

    3. What Are the Keys to Finding Success with B2B Content Marketing ...

      Explore silverpop.com (Feb 5 2010)

      What Are the Keys to Finding Success with B2B Content Marketing ... A changing B2B marketing environment — where the buyer is more empowered and in control than ever before — is pushing marketers to adopt new approaches. Content marketing is just such a new approach, emerging as a new set of best practices. ... Promotion of your content — and subsequently, your thought leadership — must become integral to promotion of your products/services. > Leverage personas; stay focused: It's clear there is a lot of content you have to publish, ... (Read Full Article)

      Mentions:   Forrester Research   B2B   Blog

    4. What's Behind the Rise of Content Marketing? « Propelling Brands

      Explore Propelling Brands (Jan 27 2010)

      What's Behind the Rise of Content Marketing? « Propelling Brands They are conducting research, looking for thought leadership, talking to people, and looking for examples that will help them clarify their next move. Marketers need to get involved at this stage–long before a buyer approaches them with ... (Read Full Article)

      Mentions:   London   Charlene Li   CRM

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