Articles from John Bell

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  1. Is It All Just Word of Mouth Marketing?

    Explore Article Digital Influence Mapping Project (Feb 22 2010)

    Is the marketing affect of social media synonymous with word of mouth marketing? Do we use social media just to drive some form of word of mouth or are their other reasons we use it? At the risk of jumping... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   WOM

  2. The Pyschology of Influence and Sharing

    Explore Article Digital Influence Mapping Project (Feb 15 2010)

    The Pyschology of Influence and Sharing The NYTimes recently covered research out of the University of Pennsylvania to understand the drivers of the NYTimes "most-emailed" list which appears on their site and reflects what stories readers are sending aorund the most. I continue to believe that... (Read Full Article)

    Comment on Article Mentions:   Social Media   University of Pennsylvania   Emanuel Rosen

  3. Three Reasons Not to Use Influencer Engagement

    Explore Article Digital Influence Mapping Project (Feb 1 2010)

    Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   SEO

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