Articles from Brian Halligan

1. 7 Steps to Creating a Best-Selling Book Explore Internet Marketing Blog (Feb 25 2010) I was emailing with Tim O'Reilly last weekend about the recent success of our Inbound Marketing book (on Amazon, it spiked to #17 overall and #1 in business), and he asked me what we had done to market it and what we would recommend to authors writing books.  This is what I sent him back... 1.  Remarkable First things first, your book has to be remarkable.  No amount of Marketing 2.0 mojo is going to get you to climb up the charts unless your book is worthy of the remark's of the Internet denizens on Facebook, Twitter, Amazon, in blogs, discussion forums, etc.  I "think" our book is remarkable because after 74 reviews, we are still sitting at 5 stars on Amazon.  I can't find other books with that many reviews still at five stars (although ... (Read Full Article)

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