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  1. Articles from Vanessa DiMauro

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    1. Social Media is a relentless taskmaster: Why and how to regain ...

      Explore Social Media Today (Jun 10 2010)

      Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told. ... With a research background, Vanessa takes the approach of a cultural anthropologist to help businesses effectively use social media to get closer to their customers, generate revenue, innovation and tangible ROI. ... (Read Full Article)

      Mentions:   Cisco   Boston   Sarah Palin

    2. Can Social Media Co-Exist with Traditional Marketing?

      Explore The Social Customer (Mar 11 2010)

      Can Social Media Co-Exist with Traditional Marketing? A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing? ... Measurement - Can social media measurements be isolated or does it need to occur within a larger context of ROI? and,; Organizational structure - Is social media stand-alone or should it be integrated into the larger value chain in order to be ... (Read Full Article)

      Mentions:   Social Media   Thought Leader   Social Media Today

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