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  1. Articles from Peter Auditore

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    1. The Economics of Social Business

      Explore The Social Customer (Apr 22 2010)

      The social media tsunami is disrupting and impacting many aspects of business today including product development, CRM, thought leadership, corporate marketing, sales and lead generation, brand management and influencer relations. ... i.e., the benefits and value of social media to traditional disciplines like marketing, PR, customer service, product development. In working on ROI models, what I found was that when a company fully engages in social media, ... (Read Full Article)

      Mentions:   California   Social Media   Natalie Petouhoff

    2. The B2B Social Media Olympics. How to capture competitive advantage in B2B Marketing

      Explore The Social Customer (Mar 9 2010)

      The B2B Social Media Olympics. How to capture competitive advantage in B2B Marketing ... University's Institute for the Studies of Business Markets (ISBM http://isbm.smeal.psu.edu/ and part of the SMEAL College of Business) is another example of academic thought leaders who are working directly with industry to understand and capture competitive advantage in B2B marketing. ... For background reading on thought leadership see Thought Leadership is Key to Marketing Communications Today at: http://www.thesocialcustomer.com/blog/PeterAuditore1/site/posts/ ... (Read Full Article)

      Mentions:   Cisco   California   Houston

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