Articles from Taariq Lewis (taariq)

1. The Rise of Account-Based Marketing: Leading Practices for Generating Greater Returns from Marketing Explore Thought Leadership Times Blog (Oct 11 2010) As a customer-centric focus increasingly proves critical to the success of professional service firms, account-based marketing (ABM)—the dedication of marketing resources, time and attention to specific accounts and prospects—has become one of the most important elements of firms’ overall marketing plans. To understand the rise of ABM and the key components of a successful ABM program,Alterra Group recently completed a comprehensive research initiative involving 50 U.S.-based practice leaders, marketers and business development executives across professional services sectors. In this paper, we explore the rise of ABM as a professional services marketing strategy and describe the typical lifecycle of ABM programs, as well as share what we learned from our research about how ABM leaders derive higher returns from their ABM investments through the use of a variety of ABM best practices. Read More: http://www ... (Read Full Article)

   Comment Mentions:   Alterra Group

2. The Content Marketing ROI Series: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly Explore Thought Leadership Times Blog (Aug 1 2010) Without complex ROI measurement tools, marketers can leverage content curation to deliver immediate, digital marketing optimization opportunities in the B2B content marketing process. In this article, we explore the 3 avenues for value creation proposed by McKinsey's David C. Edelman. (Read Full Article)

   Comment Mentions:   Facebook   Digital Marketing   Novell

3. B2B search engine marketing strategies optimized in 2 Ways with Content Curation Explore Thought Leadership Times Blog (Jul 18 2010) At HiveFire, we missed an opportunity to participate in the first B2B Search Strategy Summit, held on June 23, in San Francisco.  Unfortunately, we ourselves preparing for our launch at Digital Marketing Days in New York. However, there were 3 big take-aways, recorded by Search Engine Watch, (Read Full Article)

   Comment Mentions:   San Francisco   New York   Social Media

4. B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10 Explore Thought Leadership Times Blog (Mar 9 2010) However, the problem, from my perspective, is one of control. Who controls Social Media in the organization? Does it fall under Corporate Marketing or Marketing Communications? If Social Media ROI doesn’t deliver, as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and encourage the rest of the organization to support that success? (Read Full Article)

   Comment Mentions:   Social Media   Social Media ROI   B2B

5. Relevance: The Key to a Successful B2B Social Media Strategy Explore Thought Leadership Times Blog (Mar 4 2010) B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy that goes into daily social media marketing seems obtuse; they work hard to share a lot of content on a lot of channels, but that content does not lead to more sales or more qualified prospects. So why invest in social media? Most businesses know they should, but do not know how to do so effectively. According to Dr. Neil Hair of the E. Philips Saunders College of Business at Rochester Institute of Technology. (Read Full Article)

   Comment Mentions:   Social Media   B2B   Blog

6. An easy tip to be the #1 industry resource for your customers Explore Thought Leadership Times Blog (Feb 13 2010) What company, brand, website, or information resource do your customers trust above all others to provide comprehensive insights? Many companies are at a disadvantage when asked.  Usually, the answer will be an analyst, an industry association, tradepublication, or a news website.Companies, who ser (Read Full Article)

   Comment Mentions:   Blog   HiveFire

7. Validating PR Communication with Industry Education Explore Thought Leadership Times Blog (Feb 9 2010) Education supports communication. Wouldn't it be nice to receive a Press Release with all the relevant news, discussion, information and resources available to support the story? Recent business trends toward social media and inbound marketing show us that a company voice is no longer solely owned by that company. As marketers, we need to own the discussion, offering readers the sources behind our products, the communication around our brands, and the education surrounding our market. (Read Full Article)

   Comment Mentions:   Social Media   B2B   Inbound Marketing

8. Product Launch Readiness: Get your brand ahead of the competition Explore Thought Leadership Times Blog (Feb 8 2010) Wendy Marx of Marx Communications as a quality presentation titled "How to Improve the ROI of your New Product Launch". In this presentation, Wendy outlines the five important product launch steps product teams should execute ensure a successful product launch meets its objectives. These steps are all good product launch essentials. I would also recommend that any new product launch team consider these as a foundation to a sensible PR strategy. However, if all your competitors are able to use the same strategies, where is the PR edge for a new product launch? Is there any way to increase the ROI on a new product launch? (Read Full Article)

   Comment Mentions:   ROI

9. Thought Leadership will drive companies to become leading librarians in their categories: Part II Explore Thought Leadership Times Blog (Jan 31 2010) In Part I of this discussion, I discussed the concept of the mostly forgotten role of the Librarian, as information processor, in the marketing process. Exploring how librarians added value to organizations could highlight ways to managing the information deluge that currently encompasses B2B marketing executives. In Part II, I will explain how marketers, as Librarians, can curate information into manageable, relevant information resources for their prospects, customers and even their industry. (Read Full Article)

   Comment Mentions:   B2B   Thought Leader   RSS

10. Thought Leadership and the return of Librarian. Part I Explore Thought Leadership Times Blog (Jan 17 2010) The deluge of online content available for B2B products and service buyers continues to explode as marketing processes shift from an outbound to an inbound marketing model. The Internet makes it easy to share content with prospects and customers. Searching for relevant information is just a few clicks away. However, against this rising deluge of content is the fixed time available for prospects and customers to search, digest and understand this information. Thus, there is a unique opportunity for Thought Leaders to take on an old role that many consider redundant in the Search Age: The Librarian. (Read Full Article)

    Comment Mentions:   B2B   Thought Leader   Inbound Marketing

11. 2010 Thought Leadership predictions: More automation please! Explore Thought Leadership Times Blog (Dec 27 2009) Wouldn’t it be great if your Thought Leadership Marketing initiatives continued to get more relevant, over time, with LESS human intervention? Imagine your day in which you wouldn’t have to chase keywords and contract-writers to deliver compelling content around those keywords or topics? What would your day as a Marketing Executive look like? (Read Full Article)

    Comment Mentions:   B2B   Thought Leader   SEO

12. Thought Leadership Science: Sampling, measuring, and optimizing your industry conversation relevance Explore Thought Leadership Times Blog (Dec 9 2009) How relevant is any of the content your B2B marketing team publishes in any outbound brand marketing channel? Sure, you may know a few of the keywords that define your products or your industry. You may also be able to look at Google Adwords or Google Suggest to measure keyword popularity. However, is your marketing voice optimally aligned with as much of the industry conversation as possible? Do you speak as a leader? (Read Full Article)

    Comment Mentions:   Google   ROI   B2B

13. Thought Leadership as Brand Awareness: Take our 3 minute survey Explore Thought Leadership Times Blog (Nov 29 2009) Does thought leadership equal brand awareness online?  This week, I put together a brief survey on brand awareness in the online channel.  The survey consists of 3 main question and should take no longer than 3 minutes.The survey can be accessed here: http://www.surveymonkey.com/s/MWVCMQN. (Read Full Article)

    Comment Mentions:   Thought Leader

14. Marketers can learn from HuffPo and Drudge Explore Thought Leadership Times Blog (Nov 22 2009) I recently received an email from the Manager of Sales & Marketing for a leading Clinical Research Organization and HiveFire partner. She began with the following quote: “I was thinking…that an established, high profile example of what your company [HiveFire] does (without knowing it or not) is The Huffington Post. Do you agree?” (Read Full Article)

    Comment Mentions:   Huffington Post   Blog   Thought Leader

15. Thought Leadership Times: News media authority can deliver credibility that drives more quality leads Explore Thought Leadership Times Blog (Nov 17 2009) “We get visits to our blog after all our energy and effort putting our best content online. However, the people who visit aren’t buying or can’t buy!” Does this sound familiar? The company blog project is a success. With the right tools, your team created an SEO optimized, content-relevant, online community that features your company’s information and insights on the industry. However, where are the buyers you want, especially those who have budget power to purchase your product? (Read Full Article)

    Comment Mentions:   Blog   Thought Leader   SEO

16. Thought leadership marketing and news media consumption Explore Thought Leadership Times Blog (Nov 8 2009) When speaking with a prospect of HiveFire, I received and noted the following objection from a Chief Marketing Officer: “What’s the point? Why would we ever want to have our customers or prospects read industry news from us? They already get their news from all the same sources we read and there’s just so much noise, anyway.” That statement is fair and reflects most marketing professionals view of industry news information: Everyone reads the same industry news and much of is just noise However, given that there’s so much noise, I believe that marketers are missing an opportunity by asking a critical question: How do we harness the media noise to increase our influence and trust with customers and prospects? (Read Full Article)

    Comment Mentions:   Blog   Thought Leader   CMO

17. Thought Leaders on Twitter Explore Thought Leadership Times Blog (Oct 13 2009) An astute marketing professional shared with me that she was tired of hearing all the Twitter talk and of attending social media seminars with “professionals” gushing about Social Media and their poster-child for success, Twitter.  “Twitter is as narcissist as you can g (Read Full Article)

    Comment Mentions:   Google   Microsoft   Social Media

18. Thought Leadership fears: Your competitors getting more attention than you? Explore Thought Leadership Times Blog (Sep 29 2009) Comment "This applies to all industries, but especially emerging markets where the size of entire pie has yet to be determined. ..." - Craig Blum Thought Leadership fears: Your competitors getting more attention than you? Introduction Over the past two weeks, I fielded a few concerns about competitor information and thought leadership online.   A common theme seems to arise in the following comments: ·          “If we have a (Read Full Article)

    1 Comment Mentions:   Thought Leader

19. Welcome to Thought Leadership Times Explore Thought Leadership Times Blog (Sep 23 2009) “Thought Leadership” Thought Leadership is a buzzword so everyone’s jumping on board.  It’s not just about online marketing anymore!  1.       Want to convert customers faster?  Be a thought leader in sales.   2.       Want to make better products?  Be a thought leader (Read Full Article)

    Comment Mentions:   Google   Thought Leader   HiveFire

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