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  1. Articles from Rodica Buzescu

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    1. Web Analytics & Marketing Automation: Why Businesses Need Both

      Explore b2bbloggers.com (Mar 2 2010)

      Web Analytics & Marketing Automation: Why Businesses Need Both An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you may want to segment out the web traffic of these warm prospects visiting your site and use content marketing to drive thought leadership and educational messages to them. Beyond the Horizon: Messaging To Your Customer The other, sometimes overlooked, aspect is that this marketing database of contacts will keep track of a prospect's ... (Read Full Article)

      Mentions:   Social Media   Google Analytics   CRM

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