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  1. Articles from Bill Nussey

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    1. B2B Thought Leadership with David Raab | Demand Generation Blog

      Explore silverpop.com (Jan 26 2010)

      B2B Thought Leadership with David Raab | Demand Generation Blog What metrics do you think are most important for tracking and measuring the ROI of lead-management programs? If you accept that sales and marketing are increasingly interdependent, then the most important metric has to be combined sales ... (Read Full Article)

      Mentions:   Bill Nussey   Social Media   B2B

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