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  1. Articles from jefflogden59

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    1. Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic «

      Explore fearlesscompetitor.com (Jun 15 2010)

      Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic « Your online strategy should move from brochures and data sheets to free advice and thought leadership. My CEO Scott Albro has a saying “Always be helping is the new Always be closing”. Will this translate into leads tomorrow? .... blog B2B Marketing tips; Marketing Interactions B2B Marketing from a top expert; Selling to Big Companies blog Great blog tips from Jill Konrath; Start with a Lead Blog B2B marketing ideas from Brian Carroll, author of Start with a Lead ... (Read Full Article)

      Mentions:   Brian Carroll   Forrester Research   Ardath Albee

    2. Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua (via ) «

      Explore fearlesscompetitor.com (Jun 4 2010)

      Thought Leadership Interview #8 - Brian Kardon, CMO of Eloqua I'm pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. ... Marketing Interactions B2B Marketing from a top expert; Selling to Big Companies blog Great blog tips from Jill Konrath; Start with a Lead Blog B2B marketing ideas from Brian Carroll, author of Start with a Lead ... (Read Full Article)

      Mentions:   Brian Carroll   B2B   Blog

    3. Thought Leadership Interview #9 – Eric Goldman of Gossamar «

      Explore fearlesscompetitor.com (Jun 1 2010)

      Thought Leadership Interview #9 – Eric Goldman of Gossamar « We wrote a series of posts on this facet of Inbound Marketing and judging by their popularity, they hit a nerve. If it's okay to give a link in my answer, the posts are: 1) How to measure the ROI of your website as a whole. ... (Read Full Article)

      Mentions:   Google   Social Media   Social Media ROI

    4. Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ...

      Explore fearlesscompetitor.com (May 3 2010)

      Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ... This time we interviewed one of the sharpest and hardest working guys in sales and marketing — Paul Dunay of Avaya, Vice President of Global Services Marketing (If memory serves). ... of marketing metrics: 1) Reach metrics – Web site impressions, page views, radio impressions etc… 2) Efficiency metrics – Cost per click, time spent on the website, downloads of a paper or podcast etc. 3) Value – Contribution to Pipeline, contribution to Bookings, ROI on overall bookings. ... (Read Full Article)

      Mentions:   Social Media   B2B   Blog

    5. Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgen «

      Explore fearlesscompetitor.com (Apr 29 2010)

      Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgen « The Fearless Competitor. Junta 42 Top Blogs - Content Marketing Blogs B2B Marketing · As Featured On EzineArticles · Inbound Marketing University. Email Subscription. Enter your email address to subscribe to this blog and receive ... (Read Full Article)

      Mentions:   Board of Directors   B2B   Thought Leader

    6. Thought Leadership Interview #4 – Jon Miller, VP, Marketing at ...

      Explore fearlesscompetitor.com (Apr 27 2010)

      Thought Leadership Interview #4 – Jon Miller, VP, Marketing at ... Jon explores best practices in demand generation, lead management, and online marketing in his popular blog,Modern B2B Marketing, and is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice ... (Read Full Article)

      Mentions:   B2B   Blog   Thought Leader

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