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  1. Articles from Newt Barrett

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    1. 7 Ways to Maximize The Content Marketing Impact of Your Newsletter

      Explore Content Marketing Today (Feb 15 2010)

      7 Ways to Maximize The Content Marketing Impact of Your Newsletter When you publish a monthly print or electronic newsletter that targets an important audience segment,  you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.  That is obviously critical.  But you can do much more to make that newsletter and its content work harder for [...] (Read Full Article)

      Mentions:   Social Media   Blog   Content Marketing

    2. Content Marketing Lessons Driven by the Geico Gecko

      Explore Content Marketing Today (Jan 12 2010)

      Content Marketing Lessons Driven by the Geico Gecko And It’s Not Just Content But Mobile Content for the iPhone The Geico gecko campaign is an excellent example of effective advertising because it integrates humor with a consistent product benefit message. Nonetheless, it suffers from the same limitations that afflict all advertising: It calls out to customers whether or not they want to hear the [...] (Read Full Article)

      Mentions:   Content Marketing

    3. Content Marketing Today » 6 Reasons to Embrace Social Media Today

      Explore Content Marketing Today (Nov 6 2009)

      Content Marketing Today » 6 Reasons to Embrace Social Media Today Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. ... (Read Full Article)

      Mentions:   New York Times   Wall Street Journal   Social Media

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