Articles from Kipp Bodnar

1. 3 Problems with Inbound Marketing Explore Internet Marketing Blog (Jun 30 2010) HubSpot has made a really compelling point that Inbound Marketing is important, and that it is definitely is something all businesses should practice because the ROI higher than other forms of marketing. However, Inbound Marketing is hard. .... Your statement for your particular market may be true but in our case, our thought leadership via ebooks and blog posts is building trust we otherwise wouldn't have. posted on Wednesday, June 30, 2010 at 11:26 AM by Shawn Cohen ... (Read Full Article)

   Comment Mentions:   HubSpot   ROI   Blog

2. 27 Marketing Lessons B2B Marketers Should Know Explore Internet Marketing Blog (May 6 2010) Most of the content at this year's conference focused on online marketing, particularly social media, but other aspects of B2B marketing such as event marketing and lead management were also well represented. The event closed with a recap of some of the best ... Social media thought leadership is built by empowering employees to talk about your company and industry. 10. Use a corporate SlideShare account to share updated company documents using employee LinkedIn profiles. ... (Read Full Article)

   Comment Mentions:   Google   Boston   Social Media

3. 27 Marketing Lessons B2B Marketers Should Know Explore Stock Market Trading and Stock Investing (May 6 2010) Most of the content at this year's conference focused on online marketing, particularly social media, but other aspects of B2B marketing such as event marketing and lead management were also well represented. ... (Read Full Article)

   Comment Mentions:   Google   Boston   Kipp Bodnar

4. 4 Ways to Make Your Corporate Web Site More Social Explore Internet Marketing Blog (Apr 16 2010) On the web, where content is such a valuable commodity, empowering customers to become curators for the entire industry using your web site, means improved thought leadership and brand recognition for your company. ... (Read Full Article)

   Comment Mentions:   Amazon   B2B   Thought Leader

5. Podcast: B2B Blogging And Social Media Lessons Learned Explore Social Media B2B (Feb 9 2010) A few weeks back, I spoke with Brannan Atkinson, President of Atkinson Public Relations for a podcast for his agency’s blog. He and I talked about about many things that impact the role of social media for B2B companies. Some of the topics we discuss in the podcast include: * How SocialMediaB2B.com got started * The [...] Related posts:The Secret To Building Relationships With B2B Bloggers: Commenting In many B2B niches bloggers hold a lot of influence... 6 B2B Content Marketing Lessons From Mashable If you are new to social media, or are... A Guide To Making Corporate Blogging Happen In Your Business In the past few months I have talked with a... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

   Comment Mentions:   Blogging   Social Media   B2B

6. Research: Organic Search Traffic Drives More Qualified B2B Leads Explore Social Media B2B (Jan 27 2010) The folks over at Marketing Sherpa have released some new research about leads generated from paid and organic search engine marketing. This data provides many valuable insights, but what does it mean to your B2B business? Balancing Paid and Organic Search Engine Marketing For B2B A quick look at the graph above and a person may [...] Related posts:Forrester Live Chat Research Supports Social Media’s Relevance A recent article explored new new research showing the success... B2B Social Media News Release Example: Cisco In the world of B2B social media one of... Why Social Search Is THE Justification Of Social Media For B2B Over the past year, as we have written blog posts,... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

   Comment Mentions:   Cisco   Kipp Bodnar   Social Media

7. A Simple Way To Monitor B2B Competitor Web Sites Explore Social Media B2B (Jan 27 2010) Google Reader is an RSS reader that has long been popular in technical circles as a way to track news and information on the web. Recently the folks at Google made an update that makes this web-based tool a lot more important to B2B marketers. An new feature to Google Reader is its ability [...] Related posts:B2B Corporate Web Sites Need to be Cut from the Marketing Budget I have spent much of my “spare” time recently thinking... Optimizing B2B Facebook Content For The New Facebook News Feed B2B companies are now using Facebook as part of... Are B2B Companies Ready for the Real Time Web? Many B2B marketers and pr professionals have heard about the... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

   Comment Mentions:   Google   Kipp Bodnar   Social Media

8. 7 Steps to Building A B2B Social Media Lead Generation Pipeline Explore Social Media B2B (Jan 13 2010) Social media is about selling and can be directly monetized. I understand that this goes in the face of social media purists, but it is true. However, selling happens differently in B2B social media than it does in other channels. When examining the lack of B2B social media adoption one of the core hurdles I [...] Related posts:5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and... B2B Social Media Lead Generation Using SlideShare Online platforms have a long track record of providing advertising... 5 Steps For Measuring Social Media For B2B Much of my time recently has been spent working on... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

   Comment Mentions:   Kipp Bodnar   Social Media   B2B

9. 5 Strategies For Improving Employee Involvement in B2B Social Media Explore Social Media B2B (Jan 11 2010) You can have the can have the coolest looking blog that is built on the best content management system, but unless it has quality content and information that answers business questions, people likely won’t ever find it or read it. When talking with companies this is one of the core issues they have when [...] Related posts:B2B Lessons From B2C Social Media Marketing Strategies Are there differences between B2B and B2C marketing strategies? Sure.... Where’s the Passion in B2B? Every so often, B2B communicators look at others in social... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

   Comment Mentions:   Social Media   B2B   Blog

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