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    1. #Marketing in the B2B world | Neytri.com - Thought Leadership via traditional and social media

      Explore Neytri.com (Mar 7 2010)

      In the world of B2B marketing, a very thin line demarcates marketing and selling. In fact, it would be fair to say that the term marketing here is generally.... ... A rewarding way to achieve thought leadership as well as good public relations mileage is by creating events that involve student participation — inter-college contests, for example. I use the term rewarding because such activities are win-win all around, since the students benefit from the exposure and the ... (Read Full Article)

      Mentions:   Microsoft   B2B   Thought Leader

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