None

  1. Articles from Ira Kaufman

    1-3 of 3

    1. 5 Stages of an Integrated Digital Marketing Life Cycle | Social ...

      Explore Social Media Today (Aug 15 2010)

      "The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company's goals." I am in process of devloping a new metric for Digital Media Marketing that ... (Read Full Article)

      Mentions:   Social Media   ROI   Thought Leader

    2. 5 Steps to Evaluating Social Media ROI

      Explore Social Media Today (Mar 30 2010)

      5 Steps to Evaluating Social Media ROI The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. ... (Read Full Article)

      Mentions:   Social Media   Facebook   Thought Leader

    3. 5 Steps Evaluating Social Media ROI Touchpoint Optimization for Thought Leadership

      Explore Integrated Media Marketing (Mar 25 2010)

      5 Steps Evaluating Social Media ROI Touchpoint Optimization for Thought Leadership The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. ... (Read Full Article)

      Mentions:   Social Media   Facebook   Thought Leader

    1-3 of 3