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  1. Articles from ckoch@christopherakoch.com (Chris Koch)

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    1. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      It's why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year. Ideas can create an emotional connection. ... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

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