Articles from Jay Baer

1. Is Twitter for Business Even Worth the Trouble | social crm ... Explore convinceandconvert.com (Aug 12 2010) But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed "strictly sales" perspective. Content marketing is a whole 'nother ... (Read Full Article)

   Comment Mentions:   Forrester Research   Illinois   Facebook

2. Why You're the Key to Social Media Success | Social Media Staffing ... Explore convinceandconvert.com (Jun 22 2010) Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Lastly, the people factor is huge. You often are buying in part because of the service and personnel of the ... At present we're seeing people dabble without a strong PR / Communications strategy behind them. You have to commit to social media for the long haul to see the benefits. You also know how to measure your ROI effectively. ... (Read Full Article)

   Comment Mentions:   Social Media   Facebook   Jay Baer

3. Social Media Time Management | Social Media Staffing and ... Explore convinceandconvert.com (Apr 21 2010) Whether it's brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. .... There seems to be a somewhat prevalent issue with the perception of social media marketing as "set it and forget it". I know a lot of folks think they don't have the time to do it, and they want something easy and non-time consuming. ... (Read Full Article)

   Comment Mentions:   America   Social Media   Jay Baer

4. Crushing the Myth of B2B Social Media | | Social Media Consulting ... Explore convinceandconvert.com (Dec 27 2009) I've asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. ... (Read Full Article)

   Comment Mentions:   Social Media   Social Media ROI   Facebook

5. Get More Bait in the Water Explore convinceandconvert.com (Oct 19 2009) Don't put all your thought leadership eggs in that one, large basket. Like a salad at a fancy restaurant, deconstruct that white paper and instead create an array of info snacks that you can sprinkle across the Web. (Read Full Article)

   Comment Mentions:   PowerPoint   Social Media   Facebook

6. Free Social Media Worksheets Worth Every Penny | Convince ... Explore convinceandconvert.com (Sep 24 2009) Building thought leadership through a blog is a fundamental component of many social media strategic plans, especially for B2B. There is a lot of confusion and drama around blogging – and its needless. The 8 Ingredients of Intoxicating ... (Read Full Article)

   Comment Mentions:   Social Media   Jay Baer   B2B

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