None

  1. Articles from Linda VandeVrede

    1-2 of 2

    1. Valley PR Blog » Blog Archive » Local communication pros discuss ...

      Explore Valley PR Blog (Aug 19 2010)

      Valley PR Blog » Blog Archive » Local communication pros discuss ... It's helpful in order to build thought leadership. At Lumension (where she previously worked), they saw a 55% increase in business media coverage because of the blog. The intent of the blog was to establish relationships, and this was a nice outcome. ... He said, “At some point, get out of the ROI discussion. You have to decide if you want to be there. Don't use social media as a lead generation tool.” I thought this was a great insight and one not commonly reinforced. ... (Read Full Article)

      Mentions:   McAfee   Social Media   Phoenix

    2. Valley PR Blog » Blog Archive » Are you published yet?

      Explore Valley PR Blog (May 28 2010)

      Valley PR Blog » Blog Archive » Are you published yet? PR Consultant Brian Solis blogged last month that “businesses must become media in order to earn greater relevance and ultimately thought leadership within their respective markets.” I would argue that individuals, particularly PR .... I've had several clients ask me to ghost or edit books for them and it's clear they don't have much to say that's fresh, but do have a lot of unrealistic expectations of the ROI therein. Given the ever-increasing promotional demands of the ... (Read Full Article)

      Mentions:   Hollywood   Brian Solis   Phoenix

    1-2 of 2