None

  1. Articles from ceb

    1-2 of 2

    1. Blogs as Loss Leaders

      Explore chrisbrogan.com (Jul 20 2010)

      Blogs as Loss Leaders This mindset has long been among the cornerstones of professional public relations practice and thought leadership strategy. Giving information away, without an expectation of immediate return, think: public speaking, on-air appearances, ... Now they're being referred to as if they're something new under the term "Content Marketing." In any case, investing in building a professional reputation or brand's awareness isn't an easily measurable ROI game as direct mail. ... (Read Full Article)

      Mentions:   Thought Leader   Content Marketing   New Marketing Labs

    2. Your Blog is Not Your Job

      Explore chrisbrogan.com (Jun 2 2010)

      That makes perfect sense, but if your blog is part of a strategic marketing plan - whether to build awareness or create inquiries - then it has to be maintained on a consistent basis. ... I also find those shift over time--originally for me it was to build thought leadership and identity in the field of Intercultural Communications. Now that that is building--I realize that ultimately the purpose for me is to attrract new clients--that's a different strategy, ... (Read Full Article)

      Mentions:   Blog   Thought Leader   PHP

    1-2 of 2