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  1. Articles from JamesLawtonHill

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    1. B2B Social Media – marketing to the company or the individual ...

      Explore The Customer Collective (Jul 2 2010)

      Following on from a great discussion on the B2B Marketing LinkedIn group here http://bit.ly/dc2M2H should B2B marketing be aimed at the company or individuals in that company? Social media can help companies ... Thought leadership through blogs etc can have an effect but I think the best play here is through peer to peer endorsements. Have a look at how many connections, friends or followers some of your best advocates have online. Then think how you can develop an ... (Read Full Article)

      Mentions:   Social Media   CRM   B2B

    2. Social Media in B2B - it's not just about the blogs | The Customer ...

      Explore The Customer Collective (Jun 18 2010)

      Aside from the general disdain seen for B2B marketing amongst the B2C Über cool brigade it got me thinking where social media really does fit across the different make up of an organisation but especially within B2B as this is ... Thought Leadership – yes the mighty blog that according to some is all there is for B2B Social media! However it is a powerful tool to help promote a company's views around their expertise and offer free advice and information to a community ... (Read Full Article)

      Mentions:   Social Media   B2B   Blog

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