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  1. Articles from Greg Elwell

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    1. 3 Ways to Develop B2B Thought Leadership

      Explore b2binbound.com (Aug 5 2010)

      3 Ways to Develop B2B Thought Leadership I wrote about thought leadership content and a study by the Economics Intelligence Unit reported by Marketo.com which found: 56% of B2B marketing executives stated "Positioning our company as a thought leader" as their top objective. ... (Read Full Article)

      Mentions:   New York Times   B2B   Thought Leader

    2. What kind of content marketing business are you in?

      Explore b2binbound.com (Jul 13 2010)

      What kind of content marketing business are you in? In a recent Economics Intelligence Unit study reported by Marketo.com (Why Thought Leadership Rules the B2B World), 56% of B2B marketing executives stated "Positioning our company as a thought leader" as their top objective. ... (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

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