None

  1. Articles from me®

    1-1 of 1

    1. Thought Leadership Rewired: How Consulting Firms are Using Social ...

      Explore gabriel catalano (Aug 13 2010)

      Thought Leadership Rewired: How Consulting Firms are Using Social ... The consulting firms with the most effective thought leadership marketing programs are much more likely to use research-based content, and they invest much more in social media than consulting firms with the least effective programs. ..... This is a huge advantage, especially for smaller firms, allowing the ROI on good ideas to escalate considerably. While social media can be a great way to attract prospects, we must issue a word of caution: It can be powerful but only if ... (Read Full Article)

      Mentions:   Social Media   Facebook   ROI

    1-1 of 1