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    1. Measuring Thought Leadership

      Explore Thought Leadership Times Blog (Oct 4 2009)

      Measuring Thought Leadership Sounds ridiculous, and in some respects, it is. It’s different than measuring market leadership, or the leadership of a division in Major League Baseball. You can’t really quantify how much thought leadership you have in a given industry like you do market share or wins and losses. Thought leadership is nebulous, it’s soft. The phrase “you can’t manage what you can’t measure” is difficult to apply. But you have to try. You’re running a business, and no matter how hard it is, you have to try to manage – and measure - how much you’re getting out of your thought leadership strategy. (Read Full Article)

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