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  1. Articles from Jonathan Kantor

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    1. How to Craft an Effective Corporate White Paper Strategy

      Explore White Paper Company (Oct 19 2009)

      How to Craft an Effective Corporate White Paper Strategy A formal white paper strategy provides a road map that prospective customers can follow over time. It ensures the timely delivery of consistent solution messages at different levels, that reinforce corporate thought leadership within ... (Read Full Article)

      Mentions:   Google   Microsoft   Social Media

    2. Do You Have a “Me Too” White Paper Strategy? | White Paper Pundit

      Explore White Paper Company (Oct 12 2009)

      Do You Have a “Me Too” White Paper Strategy? | White Paper Pundit The white papers that do the best job in promoting a corporate brand are ones that articulate exceptional thought leadership positions within their business sector. Because these white papers are read and forwarded by a larger business ... (Read Full Article)

      Mentions:   Social Media   Thought Leader

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