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  1. Articles from Pawan Deshpande

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    1. The Cure for Content Marketing: Curation

      Explore Thought Leadership Times Blog (Jan 18 2010)

      The Cure for Content Marketing: Curation Content marketing is a win-win.  It's about a brand producing valuable content, and prospects being educated with that content.  It's valuable, it work's and it's not going away.  The only problem is that soon everyone will be at this block party. First it was the analysts and trade publications. (Read Full Article)

      Mentions:   Blog   Digg   Content Marketing

    2. Content Marketing is not equal to Thought Leadership

      Explore Thought Leadership Times Blog (Oct 14 2009)

      Content Marketing is not equal to Thought Leadership If you are not familiar with content marketing, the concept is pretty simple. Basically a brand will generate valuable content that will drive customers and prospects to action. By contrast, proponents of content marketing say traditional marketing such as banner or TV advertisements provide little or no value to users and instead interrupt and potentially annoy users. I agree with this assessment that content marketing done right can help organizations become thought leaders and influence consumers while providing legitimate value back to the consumer. (Read Full Article)

      Mentions:   David Meerman Scott   Seth Godin   Blog

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