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  1. Articles from jimpennypacker

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    1. Content Marketing in a Down Economy

      Explore Custom Publishing (Dec 8 2009)

      Content Marketing in a Down Economy We’ve all come to realize how difficult it is to market our products and services in today’s economy. Marketing budgets have been dramatically cut. Prospects are taking longer to buy. Buyers are buying less. That said, I have some recommendations for you to start the new year with a bang. Develop a post-recession content marketing strategy [...] (Read Full Article)

      Mentions:   Thought Leader   Content Marketing

    2. Positioning and Thought Leadership Marketing

      Explore Custom Publishing (Nov 30 2009)

      Positioning and Thought Leadership Marketing I was rereading a marketing classic, Positioning, by Al Ries and Jack Trout, and was impressed by how well their message still holds up (I guess that’s why it’s called a classic). It’s particularly relevant to those trying to practice thought leadership marketing. Positioning is the process marketers use to try to create an image or [...] (Read Full Article)

      Mentions:   Thought Leader   Thought Leadership Marketing   Al Ries

    3. e-Books: 10 Tips for Marketers

      Explore Custom Publishing (Oct 20 2009)

      e-Books: 10 Tips for Marketers Subscribe to Thought Leadership Marketing There are two general types of e-books, each with its own purpose. The first is the e-book that was originally a printed book that has been converted to an e-book (see ebooks.com for thousands of examples). These books are usually 100-400 pages long, almost all words, with minimal design — you [...] (Read Full Article)

      Mentions:   David Meerman Scott   Dana VanDen Heuvel   Jonathan Kranz

    4. Thought Leadership Marketing Defined

      Explore Custom Publishing (Oct 2 2009)

      Thought Leadership Marketing Defined Subscribe to Thought Leadership Marketing Most folks I meet say to me, “Well, I think I have an idea of what thought leadership marketing is, but I’m not sure, so tell me.” It’s a concept that’s referred to in a lot of business writing, today, but not often talked about in depth. It certainly doesn’t come [...] (Read Full Article)

      Mentions:   Thought Leader   Content Marketing   Thought Leadership Marketing

    5. Reference Guide to Thought Leadership Marketing

      Explore Custom Publishing (Sep 3 2009)

      Reference Guide to Thought Leadership Marketing Subscribe to Thought Leadership Marketing Thought leadership is a fairly new concept, said to be first coined in 1994 by Joel Kurtzman, editor-in-chief of Strategy & Business (wikipedia). Thought leadership marketing — intentionally applying the practice of thought leadership to build a personal or organizational brand — is an even more recent phenomenon. But the concept has [...] (Read Full Article)

      Mentions:   Social Media   Britton Manasco   Blog

    6. Listening and Engaging

      Explore Custom Publishing (Aug 14 2009)

      Listening and Engaging Subscribe to Thought Leadership Marketing Last week’s Philadelphia Interactive Marketing Association meeting featured a panel* of highly experienced marketers talking about the value of social media and what they’ve been doing in their organizations. Most of the conversation was geared towards B2C markets and focused on customer service, but a lot of what was said is [...] (Read Full Article)

      Mentions:   Social Media   Thought Leader   University of Pennsylvania

    7. Thought Leadership Branding: Where Do You Stand?

      Explore Custom Publishing (Jul 30 2009)

      Thought Leadership Branding: Where Do You Stand? Subscribe to Thought Leadership Marketing Where do you see your organization on the thought leadership brand pyramid ? We’ve put together a tool for informally assessing your thought leadership branding. The first step in knowing what thought leadership marketing you need to do to improve your brand is to know where you stand today. The goal, [...] (Read Full Article)

      Mentions:   Thought Leader   Thought Leadership Marketing

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