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  1. Articles from Cheryl Goldberg

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    1. A Unified Theory of Marketing Communications, Marketing, Sales ...

      Explore High-Tech Communicator (Nov 2 2009)

      ... insights with real customers, companies have access to the real-world details that will make their thought-leadership discussions more memorable and credible—and that lead to greater interest and awareness. More hard ROI figures. ... (Read Full Article)

      Mentions:   Service   Marketing Communications   Britton Manasco

    2. Do You Write Thought-Leadership Content from the Product Out—or from the Market In?

      Explore High-Tech Communicator (Oct 22 2009)

      Yet, often, technology companies approach thought-leadership articles or white papers by starting with their product messages and working backward to problems they solve. The question is whether this is really thought leadership—or is ... (Read Full Article)

      Mentions:   Thought Leader

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