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  1. Articles from Larry Bauer

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    1. Lessons Learned from the Trenches of Social Media. « MondoBeat ...

      Explore MondoBeat (Mar 1 2010)

      Lessons Learned from the Trenches of Social Media. « MondoBeat ... But as we strategized about ways to establish thought leadership for the agency, we decided that enewsletters, which would roll into blogs, would be a good starting point. The result was MondoBeat: Ideas to Improve Your Marketing Rhythm. ... It should be part of your marketing plan, but continue to leave the heaving lifting to postal mail, email, print advertising and marketing media better suited to directly generating sales and ROI. By Larry Bauer ... (Read Full Article)

      Mentions:   Social Media   Blog   Synergy

    2. White Papers As Thought Leadership Tools

      Explore Bauer Associates (Nov 11 2009)

      White Papers As Thought Leadership Tools White papers can serve as excellent relationship starters followed by other thought leadership events such as invitations to webinars, podcasts and conference presentations. They also have terrific pass-along capabilities that tend to ... (Read Full Article)

      Mentions:   Thought Leader

    3. Do's and Don'ts of White Papers

      Explore Bauer Associates (Nov 11 2009)

      Do's and Don'ts of White Papers White papers aren't particularly expensive to create, but that doesn't mean anyone can just slap one together. They take some careful planning and decision-making to serve as true thought leadership builders. ... (Read Full Article)

      Mentions:   Social Media   Blog   Thought Leader

    4. Do's and Don'ts of White Papers

      Explore Print Strategist (Nov 11 2009)

      Do's and Don'ts of White Papers vernVulpes-250 White papers aren't particularly expensive to create, but that doesn't mean anyone can just slap one together. They take some careful planning and decision-making to serve as true thought leadership builders. ... Identify problems and concerns and provide a solution. Understand that people with different responsibilities view the same problem differently—accounting vs. sales vs. technical people. Think of your audience as a group of investors. ... (Read Full Article)

      Mentions:   Social Media   Thought Leader

    5. Fundamentals of Thought Leadership

      Explore Bauer Associates (Sep 14 2009)

      Fundamentals of Thought Leadership Thought leadership is all about building reputation. Consider what Brian Carroll, the influential blogger, author and lead generation guru had to say in a RainToday.com interview: “I found that when you're selling something that is more ... (Read Full Article)

      Mentions:   Brian Carroll   Blog   Thought Leader

    6. Do's and Don'ts of Thought Leadership Building

      Explore Bauer Associates (Sep 14 2009)

      Do's and Don'ts of Thought Leadership Building Being known as an authoritative resource is powerful in today's marketplace. The more recognition your company gets, the more powerful it becomes. With so much at stake, it pays not to make missteps in the thought leadership arena. ... (Read Full Article)

      Mentions:   Social Media   Thought Leader

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