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"Content marketing and SEO of a company's content can be very important for driving a thought leadership position for that company depending on the audience. However, content marketing or even ideas marketing on its own does not mean that you are a thought leader.

Thought leadership means that the content that you are marketing adds something of value to your audience and delivers insights or information that goes well beyond merely selling or promoting your product. It should shape thinking within the industry in which you operate. Content marketing can't do this on its own but rather the ideas within the content and that is the difference between the two. "

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