1. Buzzwords in the News

   (24 articles) Blog

   (21 articles) Social Media

   (20 articles) Thought Leader

   (14 articles) B2B

   (8 articles) Content Marketing

   (5 articles) ROI

   (4 articles) CRM

   (3 articles) Thought Leadership Marketing

2. Locations in the News

   (3 articles) Asia

   (3 articles) Atlanta

   (3 articles) Australia

   (3 articles) Canada

   (3 articles) New York

   (3 articles) Boston

   (2 articles) Gateshead

   (2 articles) New Orleans

   (2 articles) Scottsdale

   (2 articles) Denver

3. Organizations in the News

   (10 articles) Facebook

   (8 articles) Google

   (5 articles) Social Media ROI

   (3 articles) PPC

   (3 articles) URL

   (3 articles) IBM

   (3 articles) SAP

   (2 articles) Saatchi & Saatchi Wellness

   (2 articles) Bessemer Ventures

   (2 articles) Novo Nordisk

4. People in the News

   (4 articles) Chris Brogan

   (2 articles) Genevieve Bell

   (2 articles) Bill Scott

   (2 articles) Brian Solis

   (2 articles) Seth Godin

   (2 articles) Ardath Albee

   (1 articles) Brady Forrest

   (1 articles) Richard Sedley

   (1 articles) Adam de Boor

   (1 articles) Don Thibeau

1. Group Blogs – #blogchat recap and transcript – 07/11/10

   Explore Article Sue Anne Reed (Jul 13 2010)

   ...blogs. i get enough corporate propaganda elsewhere #blogchat trainingfactor: more bloggers simply = SEO and credibility if content is cool #blogchat LauraMattis: We have 1 editor, very helpful since mult......nd to a new audience #blogchat marketingfails: @SaraBAllen I’ve found that showing them traffic and analytics of your blog usually gets them excited… #blogchat JDEbberly: @SaraBAllen It can bring the guest blo... (Read Full Article)
   

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2. Social Media Doesn't Always Lead to Instant Click Conversions ...

   Explore Article Social Conversations (Jun 25 2010)

   ...out the contact form, and now you have a lead. So who gets the credit? If you were just looking at analytics, some may say PPC, some may say SEO – never did any of the people click into your site first. Their first encounter was in a forum abo... (Read Full Article)
   

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3. 5 Tips For Successful Business Blog Optimization | do you know Mbt ...

   Explore Article do you know Mbt shoes (Jun 24 2010)

   ...edia coverage to improve indusry reputation, there should be a specific business goal for the blog. SEO can be used to further mbt chapa that objective through improved search visibility. 2. Optimize tem......ose terms. Besides monitoring, it’s important measure the specific goals set out for the blog using web analytics. As the data and success metrics are collected, be sure to package the information for reporting up... (Read Full Article)
   

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4. web internet marketing- Learn as You Go Writing

   Explore Article Learn as You Go Writing (Jun 22 2010)

   ...e. Learn search, social media and integrated marketing from leading experts such as REI, SEOmoz and Web Analytics Demystified. Register now with promo code MASH20 for 20% off. June 14-15, 2010, San Diego, CA: Brin......: Bring your agency knowledge about emerging media, digital media buying/planning and the latest in analytics, usability and testing. These 2-day agencyside workshops provide hands-on training for digital mark... (Read Full Article)
   

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5. You Dared to be Your Own Boss. Now What's Stopping You from ...

   Explore Article The Buzz Bin (Jun 21 2010)

   Within three months of the blog launch, our Google Analytics did all the talking for us in terms of justifying ROI for Approva's blog. Even better, when we did ......tent than the actual investment in the platform. If you blog right and blog often, I guarantee your SEO rankings will go up. Check out my podcast with Progress DataDirect Software that shares more insigh... (Read Full Article)
   

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6. HiveFire Invites B2B Marketers to Participate in Online Marketing ...

   Explore Article Warrior Tools Guide (May 21 2010)

   ... a leading provider of online business optimization software , today announced that key Omniture analytics and optimization technologies have been integrated into Adobe Creative Suite 5, which is now ship......arketers use to design … Read more on SYS-CON Media Related Blogs * Search Engine Cloaker – King Of Search Engine Optimization And Traffic. (Read Full Article)
   

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7. What is the ROI for your business with a Social Media Campaign ...

   Explore Article Durkeygurl's Blog (May 18 2010)

   ...ple buy products from those they trust. Be sure to measure your progress using tools such as Google Analytics. And, as with any good strategy, identify weak areas and redefine your targets where necessary. 5. ......writing e-newsletters or online articles, updating content is how you get found on search engines. (SEO is driven by updated content.) Does 2 hours a day seem like too much time to dedicate to social ... (Read Full Article)
   

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8. Improve Onsite Conversions with a SEO and Social Media Cocktail ...

   Explore Article Bhaskar Thakur (May 18 2010)

   ...fic, Leads, Sales and Brand Buzz. For sometime ( in 2008-2009) I tried cross-selling and up-selling SEO and Social Media Marketing (SMM) to my clients for additional fee; however, more often than not, ........mportant parameters to evaluate platforms on. Tweak you strategy/ tactic based on intelligence from analytics. (Read Full Article)
   

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9. Web 2.0 Exposed – The Future Of Your Business Is Open | WomanzWorld

   Explore Article WomanzWorld (May 14 2010)

   ...erimented with many of them. But here’s the key ones you may want to check out for yourself * Basic web analytics (Google Analytics, etc.) * Split testing tools (Google Web Optimizer, Genetify) * Heatmap tracking (CrazyEgg, ClickTa......ors from the site stay longer and go into more depth. Opinion is added to it. Thought Leadership in SEO Ran Fishkin talked about Social Media Traffic and that popular content makes it ... (Read Full Article)
   

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10. Thought Leadership Interview #7 – Scott Mersy of Genius.com

    Explore Article The Customer Collective (May 11 2010)

    ...tics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I can guarantee that very few deals in a complex selling process can be linked to o...... the prospect to nurture the relationship through to a deal, and provide the marketer with pipeline analytics to show the best-performing programs from a revenue standpoint. (Read Full Article)
    

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11. Do you blog for international business? | International business ...

    Explore Article Business information resources (Apr 26 2010)

    ...own words “To manage is to measure”. Ceramicx will only continue with its SMM and eStrategy if the analytics confirm that its initiatives are working. And they are! Headline Figures are for last 4 months v...... Google Search Traffic up 170% • Organic Yahoo Search Traffic up 170% • Direct Traffic up 85% SEO Granite Consulting (www.granite.ie) support Ceramicx’s e-Strategy with SEO. They have identified 9 key phrases in English ... (Read Full Article)
    

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12. Learnings, Musings, And More After The First 100 Posts

    Explore Article b2bbloggers.com (Apr 15 2010)

    ... great posts on Print Advertising, Tradeshow Marketing, as well as B2B Video Strategy and Marketing Analytics and Automation. We are just getting started, we are especially appreciative to each of you that hav......a Integration in Business All The World’s A Stage In Marketing Five Areas to Focus On for Effective SEO Copywriting 25 Women That Rock Social Media News flash: Social media won’t fix your content problem... (Read Full Article)
    

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13. Junta42 Content Marketing blog: Five Reasons Social Media ...

    Explore Article RickMahn.com (Apr 14 2010)

    ...tentions, because the real ROI is happening in thier own communities on thier websites, generating SEO, analytics, brand advocates, call deflection, and new product ideas. ... Junta42 Content Marketing blog: Five ... (Read Full Article)
    

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14. Mashable: Latest 28 News Updates - including “Large Hadron ...

    Explore Article Daily News Blog (Mar 31 2010)

    ... a 3-day action packed internet marketing conference offering insights into social media marketing, search engine optimization, online reputation management, and pay per click advertising. Learn and network with industry profe......agencies and advertisers can utilise Social Media platforms within the channel. Topics also include SEO, SEM, Blogging, Best Practice, Video, Mobile and API feeds. The conference includes access to 3 net... (Read Full Article)
    

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15. Web Analytics & Marketing Automation: Why Businesses Need Both

    Explore Article b2bbloggers.com (Mar 2 2010)

    An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you ma......properties. You typically get very high level data and no IP information with a service like Google Analytics, but you can drill down to the individual with services such as Webtrends and Omniture. Filling the... (Read Full Article)
    

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16. #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site

    Explore Article Write a Blog Site (Feb 24 2010)

    ... of creating content! Build trust and reduce risk vie thought leadership and social media. Leverage analytics. ... Write a Blog Site Learn How to Write a Blog Site. Ideas, Hints, Tips and Tricks! Subscribe to ...... Marketing Case Study: Marketo Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to... (Read Full Article)
    

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17. Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

    Explore Article B2B Bliss » PR for Thought Leaders (Feb 9 2010)

    ...he risk of buying – especially when what’s being sold is an intangible such as advisory services, analytics or protection products. But thought leadership marketing has additional advantages, which is why it...... launch mircosites and digital information hubs, the battle for readers/fans has become fierce. Search engine optimization (SEO) and link acquisition help you build a fan pipeline. 5. Spreadability. Content and ideas are the... (Read Full Article)
    

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18. Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie

    Explore Article Internet Marketing Blog (Jan 29 2010)

    ...marketing in a technology-driven world. While she doesn't recommend forgetting about concepts like search engine optimization, she reminds us how important it is to embrace the power and opportunities afforded by the latest t......unique visitors, referral URLs, conversions and backlinks, to name a few. Lesson: Use marketing and Web analytics to regularly measure your social media efforts so you know what is and isn't working. 4. How to Bec... (Read Full Article)
    

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19. 33 Marketing Strategy Tips

    Explore Article Inbound Marketing Agency (Jan 25 2010)

    ...cription costs for inbound marketing services, software and tools (e.g. press release wire service, search engine optimization, lead nurturing, monitoring). * Define realistic investments of the time and money your organizatio......coming calls and connect them back to marketing efforts. * Set up Google Webmaster Tools and Google Analytics for your site to gain access to a wealth of information, resources and data. Looking for More Marke... (Read Full Article)
    

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20. The Importance Of Blogging – 10 Reasons PR People Should Blog | e ...

    Explore Article e-strategyblog.com (Dec 23 2009)

    ...le Sheets, a little JavaScript and maybe some PHP. You need to figure out what RSS is all about. 3. Analytics: Shortly after the first post of your new blog, you become fascinated with its traffic. How many pe......le are uisng to find those posts, your curiosity of how that works will lead you to the practice of Search Engine Optimization or SEO. Studying SEO will teach you not only ... (Read Full Article)
    

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21. Measuring the Effectiveness of Your Marketing (Part Ii) | Yield ...

    Explore Article yieldsoftware.com (Dec 16 2009)

    ... was your company cited or talked about in blog posts or industry articles – both print and online? Search engine optimization – The number of first page rankings you have for your chosen keywords. Webinars – Number of attende......ti to measure the impact of your blog. You can also use TweetMeme’s WordPress plugin to measure RT analytics for your blog posts. Email – Don’t forget to determine how many ... (Read Full Article)
    

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22. How to integrate social and email marketing - iMediaConnection.com

    Explore Article iMedia Connection (Dec 16 2009)

    ...ment + Demographics + - International + - Multicultural + - Population * Searchshow + Paid Search + SEO + Search Engines * Creative show + Creative Showcase + Best Practices + Case Studies * Research & M......dies * Research & Metricsshow + Branding + Consumer Acquisition + Consumer Action + Multi-Channel + Web Analytics * Peopleshow + Interviews + Opinions + Book Club + Bios * BLOG * iMEDIA ... (Read Full Article)
    

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23. The Social Media Marketing List: 45 things you should be doing but probably aren’t

    Explore Article Online Marketing Connect (Dec 9 2009)

    ...al media ROI. They all end up tracking clicks, which you can already do with free stuff like Google Analytics. None tie reputation to ROI. Because they can't. Destroy all auto-follow software. If you're using...... expand the campaign. Think of it as social media therapy for your boss. Use social media to build SEO. Social media can generate links, directly and indirectly. If you write a great blog post, bloggers... (Read Full Article)
    

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24. MarketingProfs Digital Mixer 2009 Takeaways

    Explore Article Covisio (Oct 22 2009)

    ...ns work best for B2C, fan surveys work best for B2B. * Free web measurement services (e.g. Googla Analytics) still most commonly used (75%) than paid tools. But they also score very high on effectiveness. * ......ance, non-routine. * Trigger: hot vs cold. * Behavior change as ritual: routine or reflex. Advanced SEO Tips Stephan Spencer, Netconcepts * SEO = architecture + content + link building. * http://www.seo-browser.com -> shows ... (Read Full Article)
    

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