Articles mentioning both B2B and Social Media

145-168 of 232 // « 1 2 3 4 5 6 7 8 9 10 »

  1. How to build emotional engagement in B2B marketing

    Explore Article Chris Koch's B2B Blog (Apr 2 2010)

    ...ou use emotional engagement when talking about dry technology? This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Let’s face it, even if it was possible to curl up in front of the f... (Read Full Article)

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  2. Online Content Curation: The Key To Building Visibility, Authority ...

    Explore Article Small Business Marketing (Apr 1 2010)

    Online Content Curation: The Key To Building Visibility, Authority ... Intelligent content curation has emerged as a new and powerful tool for B2B marketers, allowing them to easily sift through the flood of content, cost-effectively advance onli......rk newsmastering and newsradars, but now that the real-time element has come into play, as much as social media, video, Twitter and other new content sources, the original idea of what a newsmaster / content cur... (Read Full Article)

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  3. Online Content Curation: The Key To Building Visibility, Authority ...

    Explore Article bkarma.com (Apr 1 2010)

    Online Content Curation: The Key To Building Visibility, Authority ... ... companies must embrace content curation to survive, read on. Content Curation: Taming The Flood In B2B Social Media by HiveFire Editors Why Content Curation Is a Smart Investment It’s a well-known fact that the game... (Read Full Article)

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  4. Social Media, PR, and Business: Horn Group, Google, Altimeter, Sap ...

    Explore Article Ustrategy (Apr 1 2010)

    Social Media, PR, and Business: Horn Group, Google, Altimeter, Sap ... Bulmer: Social Media is a great opportunity for Thought Leadership for a B2B company. It has to have focus, depth, and continuity. Thought Leadership done well in this environm... (Read Full Article)

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  5. Seth Godin at B2B marketing forum Amsterdam: Remarkable or invisible

    Explore Article measurablemarketing.eu (Apr 1 2010)

    Seth Godin at B2B marketing forum Amsterdam: Remarkable or invisible ... else spot the disconnect? ... Yesterday I had the pleasure of attending Seth Godin's speech at the B2B Marketing forum in Amsterdam and he did not let us down - I am a fan [and willing to spread his ide......n more closely than they already are! But there is silver lining ... there are more channels [think social media] available to enable sales and marketing professionals to dialogue with ... (Read Full Article)

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  6. Mashable: Latest 28 News Updates - including “Large Hadron ...

    Explore Article Daily News Blog (Mar 31 2010)

    Mashable: Latest 28 News Updates - including “Large Hadron ... ...nals. For 15% off ticket price, use code: mashable. May 4-5, 2010, Boston, MA: Drive sales and make social media work for you at MarketingProfs B2B Forum! You'll learn the ins-and-outs of social media as part of your overall B2B marketing mix – from integration and engagement to measurement. Get 1-on-1 access to the best and b... (Read Full Article)

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

  7. Master narratives and framing the debate with B2B marketing

    Explore Article Reputation to Revenue (Mar 28 2010)

    Master narratives and framing the debate with B2B marketing ...e with dueling narratives about "government takeovers" and "universal coverage." It's critical with B2B marketing, too. While trying to promote the value of our products, services, and solutions, we need......tent for marketers on how to build awareness and generate leads through search engine marketing and social media. For small business marketers and consultants focused on social media and search, HubSpot's master narrative about the why and how of inbound marketing ... (Read Full Article)

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  8. An Expert Defines Thought Leadership in Business. A refresher with metrics!

    Explore Article Free Business Classifieds (Mar 23 2010)

    ...r how people and companies communicate their value to the world and their customers. This includes B2B strategy, marketing, product development, customer support and sales. Companies can no longer avoid......evelopment. Many product focused brands are also now transitioning to people focused brands through social media, communities and increasingly through thought leadership. People represent how a product and compan... (Read Full Article)

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  9. Community Leadership vs. Thought Leadership for B2B Marketers ...

    Explore Article b2bbloggers.com (Mar 17 2010)

    Community Leadership vs. Thought Leadership for B2B Marketers ... ...Roadshows - Effective Lead Generation Tool or Glorified Sales Pitches? 3. LikeMinds 2010 Interview: B2B Marketing Lessons from Yann Gourvennec of Orange Business Services ... It seems that social media has been a catalyst for a number of things; how businesses chose to do business, how they communica... (Read Full Article)

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  10. B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies ...

    Explore Article J. Damico Marketing Communications (Mar 12 2010)

    B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies ... ...he idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now. One of the things I ask clients is, “Do you know the ROI of a brochure?” “What... (Read Full Article)

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  11. Social media and thought leadership: The virtuous circle for B2B socialization

    Explore Article Solutions Insights (Mar 12 2010)

    Social media and thought leadership: The virtuous circle for B2B socialization ...vides all the answers, and that thought leadership is about you talking and customers listening. As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together ... (Read Full Article)

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  12. Social media and thought leadership: The virtuous circle for #B2B #marketing

    Explore Article Reputation to Revenue (Mar 11 2010)

    Social media and thought leadership: The virtuous circle for #B2B #marketing As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together ... (Read Full Article)

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  13. B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10

    Explore Article Thought Leadership Times Blog (Mar 9 2010)

    B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10 ...s around other possible solutions. Unless our senior executives are encouraged to participate in B2B social media, we’ll miss out on their insights and support for this new customer engagement channel. (Read Full Article)

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  14. The B2B Social Media Olympics. How to capture competitive advantage in B2B Marketing

    Explore Article The Social Customer (Mar 9 2010)

    The B2B Social Media Olympics. How to capture competitive advantage in B2B Marketing ...h many of the companies were from the manufacturing and the services industries they don’t get that B2B social media is simply another way of getting closer to their customers, partners and suppliers. Their company c... (Read Full Article)

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  15. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

    Explore Article silverpop.com (Mar 7 2010)

    #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting ...sion-making process, according to data from ITSMA in a post on Propelling Brands, and nearly 75% of B2B technology buyers consult social media before making a decision, per the same data. And B2B buying decisions, more than ever, are made via group consensus. We see this in data from Marketing... (Read Full Article)

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  16. TL in 4D: Four dimensions for thought leadership success

    Explore Article Reputation to Revenue (Mar 4 2010)

    ... development as a priority, beating out references and testimonials, senior executive programs, and social media. For most B2B firms, however, thought leadership is getting a great deal more lip service than investment. (Read Full Article)

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  17. Relevance: The Key to a Successful B2B Social Media Strategy

    Explore Article Thought Leadership Times Blog (Mar 4 2010)

    Relevance: The Key to a Successful B2B Social Media Strategy B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy t... (Read Full Article)

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  18. eMarketer: B2B Marketers to Spend More on Social Media

    Explore Article Social Media B2B (Mar 3 2010)

    eMarketer: B2B Marketers to Spend More on Social Media ...urvey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. T... (Read Full Article)

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  19. Web Analytics & Marketing Automation: Why Businesses Need Both

    Explore Article b2bbloggers.com (Mar 2 2010)

    Web Analytics & Marketing Automation: Why Businesses Need Both An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you may want to segment out the web traffic of these......d Generation activities – events, PR, contributed articles, speaking engagements, advertising, SEO, social media – will feed the marketing database with contacts that can be nurtured, qualified, and then passed t... (Read Full Article)

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  20. #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site

    Explore Article Write a Blog Site (Feb 24 2010)

    #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site ... understimate the value of creating content! Build trust and reduce risk vie thought leadership and social media. Leverage analytics. ... Write a Blog Site Learn How to Write a Blog Site. Ideas, Hints, Tips and T...... Bing and Yahoo; Stuck in Google - Advice? Can Anyone Help With A Specific Ranking Problem? » OMS10 B2B Marketing Case Study: Marketo Our agency TopRank Marketing has been working with Marketo providing ... (Read Full Article)

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  21. How Social Media is Changing the Way B2B Companies Communicate ...

    Explore Article G4b1Dev (Feb 21 2010)

    ...kills. Bookmark it and share and share alike While blogs, Twitter and Facebook are the more popular social media channels being utilised by businesses, B2B companies should also look into exploring bookmarking services like Delicious and news sharing site... (Read Full Article)

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  22. What's your Social Media diet? | Buzz Marketing for Technology

    Explore Article Buzz Marketing for Technology (Feb 18 2010)

    What's your Social Media diet? | Buzz Marketing for Technology ... Buzz Marketing for Technology * Home * Bio * Books * Press * Speaking * Awards « Going Mobile with B2B Marketing In B2B Marketing: Content is Media » What’s your Social Media diet? I often get asked the question – how do you keep up with it all? And if there is one thing I ... (Read Full Article)

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  23. One Tip for Online Brand Leadership

    Explore Article Thought Leadership Times Blog (Feb 18 2010)

    One Tip for Online Brand Leadership ...ontent curation to become online brand leaders Paul Dunay, Global Managing Director of Services and Social Media at Avaya, explains, “Content is Media. B2B marketers really need to think and act more like a media house.” Content gives B2B businesses the opportunity to have a discussion with the media and facilitate online brand leadersh... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   HiveFire

  24. Where Should B2B Bloggers set up the Corporate Blog?

    Explore Article B2B Ad Agency (Feb 12 2010)

    Where Should B2B Bloggers set up the Corporate Blog? ...of search engines. This post addresses some of the options and their implications. Jeffrey Cohen of Social Media B2B had a good post on different ways B2B marketers could place a corporate blog. Jeff did a nice job of mentioning some of the different opt... (Read Full Article)

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