1. Buzzwords in the News

   (6 articles) Thought Leader

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   (3 articles) Blog

   (1 articles) Thought Leadership Marketing

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3. Organizations in the News

   (5 articles) IT Services Marketing Association

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4. People in the News

   (1 articles) Christina CK Kerley

1. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

   Explore Article Chris Koch's B2B Blog (Jul 16 2010)

   ...h applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Have you created a waking dream for your customers? July 16, 2010 by Chris Koch Listen with webreader Commemorative Stamp of Abraham Lincoln, 1959 i... Image via Wikipedia I’ve be... (Read Full Article)
   

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2. Storytelling Business Social Media Marketing Pr & Technology ...

   Explore Article greggmorris.com (May 24 2010)

   Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discus… ... * 11 Myths of Social Media Marketing Published: May 24, 2010 Source... (Read Full Article)
   

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3. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

   Explore Article Social Media B2B (May 24 2010)

   Christina CK Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at. Importance of Mobile St... (Read Full Article)
   

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4. Itsma Online Survey: Integrating Social Media into the Marketing ...

   Explore Article itsma.com (Apr 13 2010)

   B2B marketing lays the path to a sales discussion and supports relationships with existing customers. S......itle: ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business Author: Chris Koch, Katie Espinola Date Published: April 13, 2010 Ref. Number: SV4578 Pages: 277 slides Description: ... (Read Full Article)
   

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5. How to build emotional engagement in B2B marketing

   Explore Article Chris Koch's B2B Blog (Apr 2 2010)

   ...any recent year. Ideas can create an emotional connection. ... How to build emotional engagement in B2B marketing April 2, 2010 by Chris Koch I got a really interesting question last week through my Skribit box: How do you use emotional enga... (Read Full Article)
   

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6. There is only one objective in social media: create learning ...

   Explore Article New Zealand Swell (Jan 9 2010)

   ...ndset into the culture. ... There is only one objective in social media: create learning networks | Chris Koch's B2B Blog January 8, 2010 by Chris Koch There is too much wringing of hands and gnashing of teeth about social media objectives and strateg... (Read Full Article)
   

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