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1. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

   Explore Article Chris Koch's B2B Blog (Jul 16 2010)

   ...h applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Have you crea...... grateful that he did, don’t get me wrong). Dragging us back to marketing (sigh), this is what good thought leadership has to do. Through our events, white papers, videos, whatever, we must ... (Read Full Article)
   

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2. Storytelling Business Social Media Marketing Pr & Technology ...

   Explore Article greggmorris.com (May 24 2010)

   Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discus… ... * 11 Myths of Social M... (Read Full Article)
   

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3. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

   Explore Article Social Media B2B (May 24 2010)

   Christina CK Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at. Importance of Mobile Strategy in B2B Marketing Mix By Jeffrey L. Cohen Mon,... (Read Full Article)
   

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4. Itsma Online Survey: Integrating Social Media into the Marketing ...

   Explore Article itsma.com (Apr 13 2010)

   ...tion and building the relationship with customers. ... Some marketers are using social media in the thought leadership development process; Some social media tools are more effective during different stages of the buyi......itle: ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business Author: Chris Koch, Katie Espinola Date Published: April 13, 2010 Ref. Number: SV4578 Pages: 277 slides Description: ... (Read Full Article)
   

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5. How to build emotional engagement in B2B marketing

   Explore Article Chris Koch's B2B Blog (Apr 2 2010)

   It's why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year. Ideas can create an emotional connect......te an emotional connection. ... How to build emotional engagement in B2B marketing April 2, 2010 by Chris Koch I got a really interesting question last week through my Skribit box: How do you use emotional enga... (Read Full Article)
   

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6. There is only one objective in social media: create learning ...

   Explore Article New Zealand Swell (Jan 9 2010)

   ...grams provide the motivation for thought leaders to emerge inside the organization and help imbue a thought leadership mindset into the culture. ... There is only one objective in social media: create learning networks......ndset into the culture. ... There is only one objective in social media: create learning networks | Chris Koch's B2B Blog January 8, 2010 by Chris Koch There is too much wringing of hands and gnashing of ... (Read Full Article)
   

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7. Market your technology like a publisher

   Explore Article Tech Marketing Blog (Nov 12 2009)

   ...connect with various levels of tech buyers if you develop your marketing strategy like a publisher. Chris Koch, the Director of Research and Thought leadership for ITSMA, recently outlined the publisher process that technology marketers can adopt and utilize ... (Read Full Article)
   

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8. What Works, What Doesn't : Maybe We're Not Ready for Thought ...

   Explore Article What Works, What Doesn't (Oct 15 2009)

   My recent blog on “Promoting thought leadership” got a lot of comments – most of them focusing not on how to promote thought leadership, but on what constitutes thought leadership in the first place. In a recent blog Chris Koch... What Works, What Doesn't Veteran IT journalist and free-lance marketing writer Bob Scheier descr... (Read Full Article)
   

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9. Reference Guide to Thought Leadership Marketing

   Explore Article Custom Publishing (Sep 3 2009)

   ...k to freely available content. Much of the literature has been produced by those thought leaders of thought leadership marketing I referenced earlier: Bob Buday and Tim Parker, The Bloom Group Chris Koch, Chris Koch’s Blog: Technology Sales and Marketing Strategy Britton Manasco, Manasco Marketing Partners Mike Sc... (Read Full Article)
   

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