Articles mentioning both HubSpot and B2B

1-17 of 17

  1. Group Blogs – #blogchat recap and transcript – 07/11/10

    Explore Article Sue Anne Reed (Jul 13 2010)

    ... fearlesscomp: I'm the Fearless Competitor, B2B Marketing guru http://www.fearlesscompetitor.com. Big fan of MarketingProfs too. #blogchat; lttsnyd......ficult to give example of multi-voice blog worth reading. georgiacast: Another group blog I enjoy: @HubSpot – so many smart marketers working in one place. #blogchat JPlovesCOTTON: Big difference in putting ... (Read Full Article)

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  2. Inbound Marketing: An Important Strategy In A Downturn In Order To ...

    Explore Article duet-media.com (Jun 30 2010)

    ...iveness. Research confirming the 2009 budget switch from Outbound Marketing to Inbound Marketing A HubSpot survey on Inbound Marketing found an emphasis on Inbound Marketing techniques. SMEs are spending a ...... whereas Outbound Marketing averaged more than double at £145 cost per lead. Read my article “Top 6 B2B Cost Per Lead Campaign Metrics” to get more information about Lead Costs. We are an “outsourced sal... (Read Full Article)

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  3. Matt Shaw's Open-Source Marketing Blog» Alternate Reality Games ...

    Explore Article Matt Shaw's Open (Jun 4 2010)

    Matt Shaw's Open-Source Marketing Blog» Alternate Reality Games ... ...ng this? (And, of course, why didn’t I think of that?) Recently I came across one such idea. HubSpot, thought leaders extraordinaires in the inbound marketing realm, recently became the first B2B business ever to launch an Alternate Reality Game (ARG) to promote their products. The premise is s... (Read Full Article)

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  4. Inbound Marketing: An Important Strategy In A Downturn In Order To ...

    Explore Article 2012 Doomsday Predictions (May 29 2010)

    ...tiveness. Research confirming the 2009 budget switch from Outbound Marketing to Inbound Marketing A HubSpot survey on Inbound Marketing found an emphasis on Inbound Marketing techniques. SMEs are spending a ...... whereas Outbound Marketing averaged more than double at £145 cost per lead. Read my article “Top 6 B2B Cost Per Lead Campaign Metrics” to get more information about Lead Costs. We are an ?outsourced sal... (Read Full Article)

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  5. LinkedIn launches the “company follow” feature « Tanmay Saraykar's ...

    Explore Article tanmaysblog.wordpress.com (Apr 30 2010)

    ...aykar's Blog about thought leadership in web marketing ... I think this feature is essential from a B2B marketing perspective and no so much from a B2C angle. It will be interesting to see how people and...... Let’s take a look at what this will do. BTW, you can read about this on the LinkedIn blog also and Hubspot’s commentary on it. Why would one follow a company on “largely ... (Read Full Article)

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  6. Social Media for small biz leads to interaction w/industry pros ...

    Explore Article Thinking to Win (Apr 26 2010)

    ...dership » Blog Archive » Social Media f.. http://bit.ly/aZdF00 #b2btl 8 hours ago Thinking to Win – B2B Thought Leadership | Just another WordPress weblog http://bit.ly/b5gT95 12 hours ago RT @hubspot The Simple Math of Blog Comments http://bit.ly/a6a9rd 19 hours ago Social Media for small biz leads... (Read Full Article)

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  7. Siteless Web means you have to bring Thought Leadership to the ...

    Explore Article Thinking to Win (Apr 21 2010)

    Siteless Web means you have to bring Thought Leadership to the ... Experienced B2B Marketing Professional with a track record of generating demand, penetrating new markets and maximi......st as important that corporate web sites. In some cases even more important. For example a recent Hubspot study indicates that companies that blog have 434% more indexed pages that those that don’t blog. I... (Read Full Article)

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  8. PeRceptions: The Starting Line

    Explore Article PeRceptions (Apr 20 2010)

    PeRceptions: The Starting Line ...mped off a bridge, would you do it too?” Facebook Page value for every type of business, especially B2B, isn’t proven to me. Many in this audience – small business “green” service providers – may be bett......itter account, LinkedIn Group or Facebook Page. Need more reasons? Here is the best one: A study by HubSpot revealed that companies that blog generate more ROI than those that don’t, with 55 percent ... (Read Full Article)

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  9. Storytelling Social Media Marketing PR Technology & Business ...

    Explore Article greggmorris.com (Apr 15 2010)

    Storytelling Social Media Marketing PR Technology & Business ... ...ning To Your Customers. Published: April 14, 2010 .... Social media is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social env...... interesting webinar called “Social Media Optimization is the new SEO” by Brian Solis and put on by Hubspot. … MediaPost Publications, April 14, 2010 — This week, Ill be presenting at Search Insider Summit w... (Read Full Article)

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  10. Master narratives and framing the debate with B2B marketing

    Explore Article Reputation to Revenue (Mar 28 2010)

    Master narratives and framing the debate with B2B marketing ...e with dueling narratives about "government takeovers" and "universal coverage." It's critical with B2B marketing, too. While trying to promote the value of our products, services, and solutions, we need......earch and publications flesh out the story with data and case studies of how this actually happens. HubSpot does this extremely well, too. The fast-growing provider of "inbound marketing" tools promotes the ... (Read Full Article)

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  11. Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing

    Explore Article Internet Marketing Blog (Feb 5 2010)

    Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing ...n and interactive addition to your content marketing mix. Kipp's article communicates Social Media B2B's best advice for producing and promoting your online video efforts to bypass common online video i......t the best possible results. Photo by Alexandra Lee Live Webinar: Money, Marketing & ManagementWith HubSpot Founders, Brian Halligan & Dharmesh Shah Join Brian Halligan & Dharmesh Shah as they share business... (Read Full Article)

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  12. Social Media 201: How To Use Social Media Sites To Increase Traffic

    Explore Article Resources for Online Business Owners (Dec 9 2009)

    Social Media 201: How To Use Social Media Sites To Increase Traffic ...ocial Media 201: How To Use Social Media Sites To Increase Traffic at 3:00 PM Eastern. Sponsored by HubSpot, makers of inbound marketing software that helps your business get found on the Internet by the rig......ments, MarketingSherpa and InTouch, leading marketing research and publishing organizations serving B2B and B2C markets; and Senior Director of Marketing Programs and Communications at Symmetricom, a man... (Read Full Article)

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  13. Will Content Marketing Kill Trade Publications?

    Explore Article Social Media Today (Nov 9 2009)

    Will Content Marketing Kill Trade Publications? ...act prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. As the report also notes, advertising still has its place, it just doesn't have the same priority,......ished on a company site, drawing traffic through SEO and social media. And other sites, such as the B2B Marketing Zone, aggregate blog posts on specific topics (b2b marketing in this case). Perhaps "kill" is too strong a word, ... (Read Full Article)

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  14. Will Content Marketing Kill Trade Publications?

    Explore Article webmarketcentral.blogspot.com (Nov 9 2009)

    Will Content Marketing Kill Trade Publications? ...act prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. As the report also notes, advertising still has its place, it just doesn't have the same priority,......ished on a company site, drawing traffic through SEO and social media. And other sites, such as the B2B Marketing Zone, aggregate blog posts on specific topics (b2b marketing in this case). Perhaps "kill" is too strong a word, ... (Read Full Article)

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  15. Why Unify B2B Marketing? Poe Knows

    Explore Article Illuminating the Future (Oct 26 2009)

    ...t is: We need to strike a balance. We need to assist and advise, observe and assert. ... Why Unify B2B Marketing? Poe Knows One interesting thing about marketing is its capacity for wide pendulum swings......th headsets dialing to get those hand raisers to talk with them. Inbound/Outbound. Orange Kool Aid (Hubspot) or Green Kool Aid (Green Leads), it all quenches our desire for demand gen. Great post! Posted by:... (Read Full Article)

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  16. 5 Steps to a Customer Intelligence Program « TheMarketingMojo

    Explore Article TheMarketingMojo (Sep 29 2009)

    ...re interested in learning more about inbound marketing, check out some of the thought leadership at HubSpot: http://blog.hubspot.com/blog/tabid/6307/bid/2989/Outbound-vs-Inbound-Marketing.aspx ... 5 Steps to a Customer Intellige......his represented a daunting task, but with the emergence of digital consumption, particularly in the B2B space this has grown pointedly easier. The more digital it is, the easier it is to track. This is a... (Read Full Article)

    Comment on Article Mentions:   CRM   B2B   Blog

  17. Digital Body Language - B2B Marketing: Social Media, Demand ...

    Explore Article Digital Body Language (Sep 16 2009)

    Digital Body Language - B2B Marketing: Social Media, Demand ... ...the ... The relationship between Social Media and Demand Generation is a hot topic these days. Most B2B marketers are thinking about how Social Media fits into their strategies, what works, and how to me......ategies, what works, and how to measure it. To help with that discussion, Mike Volpe (@mvolpe) from Hubspot, Craig Rosenberg (@funnelholic) from The Funnelholic, and I got together on a web cast to discuss t... (Read Full Article)

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