Articles mentioning both IBM and At&T

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  1. Media Channel 2.0 — Blog — web internet marketing

    Explore Article Media Channel 2.0 — Home (Jun 6 2010)

    Media Channel 2.0 — Blog — web internet marketing ...s and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like Fa......ow to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

  2. Mashable's Weekly Guide to Social Media and Internet Events | Vc ...

    Explore Article VC Web Marketing (May 24 2010)

    ...s and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like F......ttp://www.socialtech2010.com/speakers/speaker-profiles" >B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

  3. Mashable: Latest 28 News Updates - including “Large Hadron ...

    Explore Article Daily News Blog (Mar 31 2010)

    Mashable: Latest 28 News Updates - including “Large Hadron ... ... reveal not one, but two new iPhones this year. One would be based on GSM/UMTS standard that powers AT&T’s network, while another would be compatible with CDMA, the standard used by Verizon. The announcem...... lively discussion on how brands are organized around social media. A panel of top brands including IBM and PepsiCo, and agencies will share insights, look at best practices, campaign successes and discu... (Read Full Article)

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

  4. Demographic Segmentation is Dead - Have you thought about ...

    Explore Article The CMO Club (Dec 6 2009)

    Demographic Segmentation is Dead - Have you thought about ... ...xactCast… Our political work goes back to the mid-90’s when we led the FCB/Penn & Schoen teams that AT&T hired to take on MCI. AT&T ultimately prevailed in that fight, and we’ve built on that pioneering work ever since. (Also note ......e consumer helps us optimize the messaging architecture through our factor and cluster analyses. As IBM used to say in an early 1980s ad campaign, “it’s how we put ... (Read Full Article)

    Comment on Article Mentions:   Thought Leader   CMO   France

1-4 of 4
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