1. Buzzwords in the News

   (2 articles) Thought Leader

   (2 articles) B2B

   (1 articles) Content Marketing

   (1 articles) CMO

   (1 articles) Social Media

2. Locations in the News

   (1 articles) San Francisco

3. Organizations in the News

   (1 articles) IBM

   (1 articles) Forrester Research

4. People in the News

   (1 articles) Kristin McKenna

   (1 articles) Adam Needles

   (1 articles) David Meerman Scott

1. What Are the Keys to Finding Success with B2B Content Marketing ...

   Explore Article silverpop.com (Feb 5 2010)

   ...emerging as a new set of best practices. I noted this last week in a post on my Propelling Brands blog that analyzed the factors ‘behind the rise of content marketing’: “Whereas marketing content has a......, for initial prospect acquisition and for nurturing buyers through the purchase process,” comments Laura Ramos of Forrester in the whitepaper, “How Managing Leads Pays Off In A Stronger, More Qualified Pipeline... (Read Full Article)
   

   Comment on Article Mentions:   B2B   Blog   Thought Leader

2. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

   Explore Article Anything Goes Marketing (Nov 15 2009)

   ...heads of those that attended than by reading their actual thoughts. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Of course...... B2B marketing will be in how you interact with customers and develop advocates and relationships - Laura Ramos #EE09 stevewoods: Thought leadership and credibility, NOT community size are main drivers of ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   B2B   Blog

1-2 of 2