Articles mentioning both Microsoft and Google

1-6 of 6
  1. How Relevant Marketing Content Helps B2B Branding | Industrial ...

    Explore Article Industrial Marketing Today (Jun 29 2010)

    ...e and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Profe......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical ... (Read Full Article)

    Comment on Article Mentions:   B2B   Thought Leader   Content Marketing

  2. How Relevant Content Helps B2B Branding | The Customer Collective

    Explore Article The Customer Collective (Jun 29 2010)

    ...e and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Profe......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical ... (Read Full Article)

    Comment on Article Mentions:   B2B   Thought Leader   Research

  3. The PR Guy: Straight to the Point: Four Cutting Edge B2B Social ...

    Explore Article The PR Guy (Apr 28 2010)

    ...uting content on American Banker magazine, in house webinars, a microsite/landing page along with a Google AdWords program and an keyword optimized section on pwc.com. He can now identify hot leads by the n......keting to state and local governments is varied and disparate nature of the market. Although 40% of Microsoft's revenues come from the big four states of California, Texas, Florida and New York, that leaves a ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   B2B

  4. How to Craft an Effective Corporate White Paper Strategy

    Explore Article White Paper Company (Oct 19 2009)

    How to Craft an Effective Corporate White Paper Strategy ...ar), since there can only be one vision message for the entire enterprise. I’ve used the example of Microsoft’s new Search Engine strategy, Bing. The strategic vision paper would introduce Bing, and educate re......n keeping with our Bing example, a tactical white paper would provide a comparison between Bing and Google on the issue of customized, user-specified searches. Tactical white papers are produced on a ‘as-ne... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Thought Leader

  5. Thought Leaders on Twitter

    Explore Article Thought Leadership Times Blog (Oct 13 2009)

    Thought Leaders on Twitter ... indexed tweets help your brand get found. Tweets are now indexed by multiple companies, including Google. As of this writing, Twitter, Google and Microsoft are exploring final talks to let the major search engines index the Twitter stream. However, twe... (Read Full Article)

    Comment on Article Mentions:   Social Media   HubSpot   Mindshare

  6. What Twitter's Deal with Google Might Mean for Marketers!

    Explore Article Internet Marketing Blog (Oct 9 2009)

    Comment "I do think that the academic essay composing is the most time taking thing. But, we count on the - HELENuH

    What Twitter's Deal with Google Might Mean for Marketers! ...t's expensive for Twitter to let 1000s of applications access an API 24 hours a day. So, what could Google or Microsoft do if they had full unhindered access to this feed? And why should marketers care? Ironically, Twit... (Read Full Article)

    2 Comments Mentions:   Social Media   HubSpot   Blog

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