1. Buzzwords in the News

   (4 articles) Thought Leader

   (2 articles) Content Marketing

   (2 articles) Blog

   (2 articles) ROI

   (2 articles) Social Media

   (2 articles) Research

   (1 articles) SEO

   (1 articles) CRM

2. Organizations in the News

   (3 articles) Google

   (2 articles) IBM

   (2 articles) Yahoo

   (2 articles) DuPont

   (2 articles) Harvard Business School

   (2 articles) Microsoft

   (2 articles) Intel

   (1 articles) Webinars

   (1 articles) Facebook

3. People in the News

   (2 articles) John A. Quelch

   (1 articles) Christina CK Kerley

   (1 articles) Mike Volpe

1. Metrics & Lessons Learned from Meetup Experiment | The B2B Formula

   Explore Article The B2B Formula (Jul 6 2010)

   ... since it might mean ceding some political ground. With that direction in mind, I ran a search for “B2B” and “social media” on Meetup.com and found zero groups with both keywords. Nice. Zero compe......ial Media Roundtable,” bought an icon from iStockphoto.com for about $8 and created this logo using PowerPoint. May 14 - Created the Meetup, wrote the mission statement, and decided to host the event at the... (Read Full Article)
   

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2. How Relevant Marketing Content Helps B2B Branding | Industrial ...

   Explore Article Industrial Marketing Today (Jun 29 2010)

   Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technic......mpetition to copy. That’s the goal of every branding effort. You can leverage existing content like PowerPoint files. Post them to a site like slideshare.net. Use a social publishing site like scribd.com to gai... (Read Full Article)
   

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3. How Relevant Content Helps B2B Branding | The Customer Collective

   Explore Article The Customer Collective (Jun 29 2010)

   Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technic......mpetition to copy. That’s the goal of every branding effort. You can leverage existing content like PowerPoint files. Post them to a site like slideshare.net. Use a social publishing site like scribd.com to gai... (Read Full Article)
   

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4. A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine

   Explore Article B2B Marketing (May 22 2010)

   B2B Marketing Blog ... Conduct an audit of all the thought leadership you company has created—especiall...... in the last 2-3 years. Whether the content was delivered through an article, white paper, webinar, powerpoint presentation, speech, case study or other format doesn't matter. What matters is that you aggregate... (Read Full Article)
   

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5. The Marketing Hipster Dictionary-a Guest Post from Funnelholic ...

   Explore Article Marketfish (Feb 1 2010)

   ...current processes. Yes, it can be called reporting or just “numbers,” but remember you want to be a b2b marketing hipster, so use the word: metrics. Here’s a tip: Choose three metrics to look at every da......rnet so that prospects can watch instead of read. Webcasts are typically an hour long and involve a PowerPoint presentation. Webcasts should not be confused with video. Yes, you can use video, but that ... (Read Full Article)
   

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