1. Buzzwords in the News

   (4 articles) Blog

   (3 articles) Thought Leader

   (2 articles) B2B

   (1 articles) Inbound Marketing

   (1 articles) Content Marketing

   (1 articles) CRM

   (1 articles) ROI

2. Organizations in the News

   (2 articles) Facebook

   (1 articles) Babson Executive Education

   (1 articles) Google

3. People in the News

   (1 articles) Mike Volpe

1. Metrics & Lessons Learned from Meetup Experiment | The B2B Formula

   Explore Article The B2B Formula (Jul 6 2010)

   ...of the topic and feelings of legitimacy generated by the name and logo. I came up the name, “B2B Social Media Roundtable,” bought an icon from iStockphoto.com for about $8 and created this logo using PowerPoint. May 14 - Created the Meetup, wrote the mission statement, and decided to host the event at the... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   B2B   Thought Leader

2. The Marketing Hipster Dictionary-a Guest Post from Funnelholic ...

   Explore Article Marketfish (Feb 1 2010)

   ...corporating the work of thought leaders and mavens instead of product sheets and data sheets. b. Social media: the maven has gone from obscurity (only writing books and speaking at seminars) to global populari......rnet so that prospects can watch instead of read. Webcasts are typically an hour long and involve a PowerPoint presentation. Webcasts should not be confused with video. Yes, you can use video, but that is not y... (Read Full Article)
   

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3. Get More Bait in the Water

   Explore Article convinceandconvert.com (Oct 19 2009)

   ...19th, 2009 | Written By: Jay Baer * | No Comments How can you catch more fish? By using more poles. social media fishing If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you c......res discussions with fitness instructors about easy fitness tips that consumers can do at home. * A Powerpoint or Keynote presentation (uploaded to Slideshare) ... (Read Full Article)
   

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4. B-to-B Marketing Digest for the C-Level: Develop User Generated ...

   Explore Article B-to-B Marketing Digest for the C-Level (Sep 28 2009)

   ... c. Use every customer/prospect touch point as a survey opportunity. During a webinar, break up the PowerPoint presentation and pause to poll the audience on relevant issues. At the end of a Webinar, include re......his topic. Here is a link to a recent blog that goes into more depth on how to gather feedback from social media. (Read Full Article)
   

   Comment on Article Mentions:   PowerPoint   Blog   Social Media

5. Social media marketing strategy and ROI: What's missing from your ...

   Explore Article French Creek Press (Sep 23 2009)

   You can't measure the quality of the interactions, so it's irrelevant to track social media ROI. You can't measure the impact of branding and thought leadership. In my opinion, these argument......at? If your traffic comes entirely from LinkedIn, do you need to keep posting in Facebook? If your PowerPoint presentations on SlideShare.net go viral, but your YouTube videos are a flop, do you really want to... (Read Full Article)
   

   Comment on Article Mentions:   Facebook   PowerPoint   Babson Executive Education

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