Articles mentioning both Seth Godin and B2B

1-5 of 5
  1. Group Blogs – #blogchat recap and transcript – 07/11/10

    Explore Article Sue Anne Reed (Jul 13 2010)

    ... fearlesscomp: I'm the Fearless Competitor, B2B Marketing guru http://www.fearlesscompetitor.com. Big fan of MarketingProfs too. #blogchat; lttsnyd......ting traffic. Consumers stalk before commenting. #blogchat MarketingProfs: @ar_turnbull I convinced Seth Godin to write a few posts early on, as well as Tom Peters. That helped ignite readership/traffic. #blogc... (Read Full Article)

    Comment on Article Mentions:   Social Media   HubSpot   B2B

  2. Content Marketing and Trusted Advisors | Rocket Watcher Product ...

    Explore Article rocketwatcher.com (Jun 28 2010)

    Content Marketing and Trusted Advisors | Rocket Watcher Product ... ... Thought Leadership, I agree it's a squirrelly topic. However I believe that whatever you call your B2B marketing strategy, Thought Leadership should be a key consideration. I go a bit further than you a......cause they don’t generally give you information you can act on today. For example I would consider Seth Godin to be a marketing thought leader but his books, although exceptionally thought-provoking, don’t giv... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  3. Seth Godin at B2B marketing forum Amsterdam: Remarkable or invisible

    Explore Article measurablemarketing.eu (Apr 1 2010)

    Seth Godin at B2B marketing forum Amsterdam: Remarkable or invisible ... thought leadership. Anyone else spot the disconnect? ... Yesterday I had the pleasure of attending Seth Godin's speech at the B2B Marketing forum in Amsterdam and he did not let us down - I am a fan [and willing to spread his ide... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  4. Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

    Explore Article B2B Bliss » PR for Thought Leaders (Feb 9 2010)

    Ideas that Sell: Does Thought Leadership Really Drive Revenue ... ...results you get; this past Friday, the topic generated nearly 50 tweets in the span of an hour. For B2B marketers – especially those of us who work with consulting firms, accounting firms increase-ecomme...... Content and ideas are the raw material of social marketing. Nowadays, it only takes 10 fans (as Seth Godin reminds us) to make ideas and points-of-view spread. “Those ten people need what you have to sell, ... (Read Full Article)

    Comment on Article Mentions:   B2B   Blog   Thought Leader

  5. 5 Steps to a Customer Intelligence Program « TheMarketingMojo

    Explore Article TheMarketingMojo (Sep 29 2009)

    ...his represented a daunting task, but with the emergence of digital consumption, particularly in the B2B space this has grown pointedly easier. The more digital it is, the easier it is to track. This is a......information-management.com/issues/20051101/1040160-1.html) that is worth checking out. To reference Seth Godin (http://sethgodin.typepad.com/seths_blog/2009/07/death-spiral.html), traditional marketers are trap... (Read Full Article)

    Comment on Article Mentions:   CRM   B2B   Blog

1-5 of 5
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