Alterra Group

0 Comments Leave a Comment

1-3 of 3

About Alterra Group

Alterra Group

Alterra Group was founded to meet the unique needs of professional services marketing. Unlike other "full–service" marketing communications or public relations firms, we focus strictly on helping those organizations whose primary offering is expertise delivered through people — whether that expertise involves management consulting, legal advice, accounting and auditing, systems integration, outsourcing or association management.

Also unlike many other traditional agencies, our projects are managed and delivered by seasoned veterans of professional services marketing who are highly skilled in key areas of marketing, including quantitative and qualitative research, business writing, market positioning, marketing communications strategy, and multichannel campaigns. We pride ourselves in offering our clients access to the most experienced and capable marketing professionals around — people who have first-hand experience in overcoming the types of challenges you face in growing your business.

Our professionals have vast experience helping dozens of large, midsize and small companies — including many well–known, influential management consulting and systems integration firms — design and execute superior thought leadership marketing programs that deliver results.

  1. Mentioned In 3 Articles

  2. The Value of Surveys in Generating Awareness and Leads

    Explore Article Thought Leadership Times Blog (Jan 8 2010)

    The Value of Surveys in Generating Awareness and Leads ...OR to hone in on exactly what aspect of the topic was the most important to research. Working with Alterra Group, EXHIBITOR ultimately developed a set of hypotheses that would help identify the business value of... (Read Full Article)

    Comment on Article Mentions:   Bernie Thiel   Alterra Group   Thought Leader

  3. Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today

    Explore Article Thought Leadership Times Blog (Dec 16 2009)

    Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today ...s. But the impact of the recession has not been consistent across all companies. In fact, a recent Alterra Group survey found that a number of professional services firms actually held their revenue steady or e... (Read Full Article)

    Comment on Article Mentions:   Thought Leader   Bernie Thiel   Alterra Group

  4. Reference Guide to Thought Leadership Marketing

    Explore Article Custom Publishing (Sep 3 2009)

    Reference Guide to Thought Leadership Marketing ...chultz and John Doerr, Wellesley Hills Group & RainToday.com Bernie Thiel and Susan Buddenbaum, The Alterra Group Dana VanDen Heuvel, MarketingSavant So please download our reference guide on thought leadership ma... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   Thought Leader

1-3 of 3
HomeAll ArticlesEntitiesQuotesComments Login Register Powered by HiveFire