Analytics

1. Mentioned In 43 Articles

2. B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10

   Explore Article Thought Leadership Times Blog (Mar 9 2010)

   ...l Media Marketing is not easy. It’s not non-technical and it requires increasing understanding of analytics, software, and rapidly evolving Internet technology. Although there’s sufficient education for eM... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   B2B   Analytics

3. Web Analytics & Marketing Automation: Why Businesses Need Both

   Explore Article b2bbloggers.com (Mar 2 2010)

   An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you ma......properties. You typically get very high level data and no IP information with a service like Google Analytics, but you can drill down to the individual with services such as Webtrends and Omniture. Filling the... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   CRM   B2B

4. The Pulse Of Content

   Explore Article Twist Image (Feb 25 2010)

   ...r feed, etc...). Anything else would be fake. Avinash Kaushik is a busy guy. Along with being the Analytics Evangelist for Google, he's also the author of two best-selling business books (Web Analytics - An Hour A Day and Web Analytics 2.0) and he has his own start-up (Market Motive). Kaushik also has one of the best Blogs on the int... (Read Full Article)
   

   Comment on Article Mentions:   Chris Brogan   Social Media   Blog

5. #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site

   Explore Article Write a Blog Site (Feb 24 2010)

   ... of creating content! Build trust and reduce risk vie thought leadership and social media. Leverage analytics. ... Write a Blog Site Learn How to Write a Blog Site. Ideas, Hints, Tips and Tricks! Subscribe to ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Enterprise   B2B

6. Genoo Aims to Shake Up Marketing Automation Market

   Explore Article B2B Marketing Blog, Social Media and SEO (Feb 14 2010)

   ... feel without any knowledge of HTML or CSS; * Javascript headers and footers, making it easy to add web analytics tracking code such as for Google Analytics; * Ability to add Flash files anywhere on a page; * Auto-generated email messages to marketing or s... (Read Full Article)
   

   Comment on Article Mentions:   HubSpot   B2B   Blog

7. What The World Needs Now

   Explore Article Twist Image (Feb 13 2010)

   It does seem like everywhere you go and everywhere you turn, people have something (usually bad) to say about how everything is turning out in the world. (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Blog   Thought Leader

8. Is Social Media Just Another Channel? The Potential of Social ...

   Explore Article Trevor Eade's Blog (Feb 12 2010)

   ...mpanies to ‘mash’ multiple channels into one cohesive, client-centric view. Inference engines, text analytics tools, and mining methodologies allow businesses to come as close to predicting performance as you ... (Read Full Article)
   

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9. Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

   Explore Article B2B Bliss » PR for Thought Leaders (Feb 9 2010)

   ...he risk of buying – especially when what’s being sold is an intangible such as advisory services, analytics or protection products. But thought leadership marketing has additional advantages, which is why it... (Read Full Article)
   

   Comment on Article Mentions:   B2B   Blog   Thought Leader

10. Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie

    Explore Article Internet Marketing Blog (Jan 29 2010)

    ...unique visitors, referral URLs, conversions and backlinks, to name a few. Lesson: Use marketing and Web analytics to regularly measure your social media efforts so you know what is and isn't working. 4. How to... (Read Full Article)
    

    Comment on Article Mentions:   Chris Brogan   Social Media   HubSpot

11. Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses

    Explore Article Internet Marketing Blog (Jan 27 2010)

    ...e element in a successful online marketing strategy. I am a Hub Spot customer that blogs. I use the analytics tool and it is clear to me when I blog traffic to my web site goes up. When I don’t blog traffic ... (Read Full Article)
    

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12. 33 Marketing Strategy Tips

    Explore Article Inbound Marketing Agency (Jan 25 2010)

    ...coming calls and connect them back to marketing efforts. * Set up Google Webmaster Tools and Google Analytics for your site to gain access to a wealth of information, resources and data. Looking for More Marke... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Blog   Thought Leader

13. 7 Steps to Building A B2B Social Media Lead Generation Pipeline

    Explore Article Social Media B2B (Jan 13 2010)

    ...that any B2B social media lead generation pipeline shares some basic steps. 1. Understanding Online Analytics Many people get caught up in much of the “shiny” aspects of the web and forget that its key benefit... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   B2B   Blog

14. Strategic Guy: Five Most Popular Posts in 2009

    Explore Article Strategic Guy (Dec 27 2009)

    ...ugh success and failure. With this in mind, I conducted a comprehensive review of a 12-month Google Analytics report on this blog. What posts garnered the most interest? How should this shape my editorial in 2... (Read Full Article)
    

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15. The Importance Of Blogging – 10 Reasons PR People Should Blog | e ...

    Explore Article e-strategyblog.com (Dec 23 2009)

    ...le Sheets, a little JavaScript and maybe some PHP. You need to figure out what RSS is all about. 3. Analytics: Shortly after the first post of your new blog, you become fascinated with its traffic. How many pe... (Read Full Article)
    

    Comment on Article Mentions:   Blog   Thought Leader   SEO

16. Measuring the Effectiveness of Your Marketing (Part Ii) | Yield ...

    Explore Article yieldsoftware.com (Dec 16 2009)

    ...ti to measure the impact of your blog. You can also use TweetMeme’s WordPress plugin to measure RT analytics for your blog posts. Email – Don’t forget to determine how many leads / customer inquiries came in ......gh on links, measure, if possible the degree to which those clicks produced new business or a sale. Web analytics – Here is the nitty gritty of your marketing efforts and where you’ll ... (Read Full Article)
    

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