About Analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.[1]
There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
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B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10
Explore Article Thought Leadership Times Blog (Mar 9 2010)
...l Media Marketing is not easy. It’s not non-technical and it requires increasing understanding of analytics, software, and rapidly evolving Internet technology. Although there’s sufficient education for eM...
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Web Analytics & Marketing Automation: Why Businesses Need Both
Explore Article b2bbloggers.com (Mar 2 2010)
An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you ma......properties. You typically get very high level data and no IP information with a service like Google Analytics, but you can drill down to the individual with services such as Webtrends and Omniture. Filling the...
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The Pulse Of Content
Explore Article Twist Image (Feb 25 2010)
...r feed, etc...). Anything else would be fake. Avinash Kaushik is a busy guy. Along with being the Analytics Evangelist for Google, he's also the author of two best-selling business books (Web Analytics - An Hour A Day and Web Analytics 2.0) and he has his own start-up (Market Motive). Kaushik also has one of the best Blogs on the int... (Read Full Article)
Comment on Article Mentions: Chris Brogan Social Media Blog
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#OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site
Explore Article Write a Blog Site (Feb 24 2010)
... of creating content! Build trust and reduce risk vie thought leadership and social media. Leverage analytics. ... Write a Blog Site Learn How to Write a Blog Site. Ideas, Hints, Tips and Tricks! Subscribe to ...
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Genoo Aims to Shake Up Marketing Automation Market
Explore Article B2B Marketing Blog, Social Media and SEO (Feb 14 2010)
... feel without any knowledge of HTML or CSS; * Javascript headers and footers, making it easy to add web analytics tracking code such as for Google Analytics; * Ability to add Flash files anywhere on a page; * Auto-generated email messages to marketing or s... (Read Full Article)
Comment on Article Mentions: HubSpot B2B Blog
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What The World Needs Now
Explore Article Twist Image (Feb 13 2010)
It does seem like everywhere you go and everywhere you turn, people have something (usually bad) to say about how everything is turning out in the world. (Read Full Article)
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Is Social Media Just Another Channel? The Potential of Social ...
Explore Article Trevor Eade's Blog (Feb 12 2010)
...mpanies to ‘mash’ multiple channels into one cohesive, client-centric view. Inference engines, text analytics tools, and mining methodologies allow businesses to come as close to predicting performance as you ... (Read Full Article)
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Ideas that Sell: Does Thought Leadership Really Drive Revenue ...
Explore Article B2B Bliss » PR for Thought Leaders (Feb 9 2010)
...he risk of buying – especially when what’s being sold is an intangible such as advisory services, analytics or protection products. But thought leadership marketing has additional advantages, which is why it...
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Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie
Explore Article Internet Marketing Blog (Jan 29 2010)
...unique visitors, referral URLs, conversions and backlinks, to name a few. Lesson: Use marketing and Web analytics to regularly measure your social media efforts so you know what is and isn't working. 4. How to...
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Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses
Explore Article Internet Marketing Blog (Jan 27 2010)
...e element in a successful online marketing strategy. I am a Hub Spot customer that blogs. I use the analytics tool and it is clear to me when I blog traffic to my web site goes up. When I donât blog traffic ...
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33 Marketing Strategy Tips
Explore Article Inbound Marketing Agency (Jan 25 2010)
...coming calls and connect them back to marketing efforts. * Set up Google Webmaster Tools and Google Analytics for your site to gain access to a wealth of information, resources and data. Looking for More Marke...
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7 Steps to Building A B2B Social Media Lead Generation Pipeline
Explore Article Social Media B2B (Jan 13 2010)
...that any B2B social media lead generation pipeline shares some basic steps. 1. Understanding Online Analytics Many people get caught up in much of the “shiny” aspects of the web and forget that its key benefit...
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Strategic Guy: Five Most Popular Posts in 2009
Explore Article Strategic Guy (Dec 27 2009)
...ugh success and failure. With this in mind, I conducted a comprehensive review of a 12-month Google Analytics report on this blog. What posts garnered the most interest? How should this shape my editorial in 2...
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The Importance Of Blogging – 10 Reasons PR People Should Blog | e ...
Explore Article e-strategyblog.com (Dec 23 2009)
...le Sheets, a little JavaScript and maybe some PHP. You need to figure out what RSS is all about. 3. Analytics: Shortly after the first post of your new blog, you become fascinated with its traffic. How many pe...
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Measuring the Effectiveness of Your Marketing (Part Ii) | Yield ...
Explore Article yieldsoftware.com (Dec 16 2009)
...ti to measure the impact of your blog. You can also use TweetMeme’s WordPress plugin to measure RT analytics for your blog posts. Email – Don’t forget to determine how many leads / customer inquiries came in ......gh on links, measure, if possible the degree to which those clicks produced new business or a sale. Web analytics – Here is the nitty gritty of your marketing efforts and where you’ll ...
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