B2B

About B2B

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).

The volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving subcomponent or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windshields, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction

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Quotes about B2B

“ But all this social media stuff doesn't apply to B2B right? ”
Jay Baer in Crushing the Myth of B2B Social Media | | Social Media Consulting ...
“ I predict that more than 1000 B2B organizations will adopt marketing automation solutions this year. ”
In Spikes In Sales, Pipeline Activity Point To 2010 Emerging As ...
“ Despite the challenging economy, 2009 was a watershed year for B2B marketing, with more and more companies adopting marketing automation and lead management to improve their demand generation strategies. ”
In Spikes In Sales, Pipeline Activity Point To 2010 Emerging As ...

Mentioned In 338 Articles
B2B Marketing: Thought Leadership Rules All | thomasrozof.com

Explore Article Thomas Rozof (Jul 30 2010)

Studies are proving that B2B marketing is churning up results with thought leadership and content marketing within social media.... (Read Full Article)

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Kevin L. Brown: How to Use Social Media for B2B Marketing

Explore Article Kevin L. Brown (Jul 30 2010)

...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus... (Read Full Article)

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Welcome Cambashi, new Summit Sponsor | Isa Marketing & Sales Summit

Explore Article ISA Marketing and Sales Summit (Jul 30 2010)

...ts account ... Juliann Grant, VP at Telesian Technology, loves to talk, write, and strategize about B2B marketing challenges and help technology companies find creative ways to build market share and pre... (Read Full Article)

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How to Use Social Media for B2B Marketing

Explore Article inc.com (Jul 29 2010)

...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus... (Read Full Article)

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B2B Marketing needs to Curate a Vibrant Community | Buzz Marketing ...

Explore Article Buzz Marketing for Technology (Jul 28 2010)

...ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. ... My suggestion would be to create a vibrant community with them – one which ... (Read Full Article)

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B2b Marketers Do It, Too | articlewrap

Explore Article Internet Marketing Blog (Jul 28 2010)

www.b2bm.biz Speakers from B2B Marketing's content marketing seminar give best practice advice on how to implement a successful th... (Read Full Article)

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Blank Journals « 911 Blogger

Explore Article 911 Blogger (Jul 28 2010)

...als to have and a business blog is very good at achieving all those objectives. However, you are a b2b technical or industrial marketer who lives and dies by leads and sales. Your company is matrix-driv... (Read Full Article)

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Strengthening thought leadership marketing: Five steps to ...

Explore Article Reputation to Revenue (Jul 27 2010)

...gory. As recently as five years ago, thought leadership marketing was mainly the province of... ... B2B marketing in the world of transparency, participation, and corporate social responsibility. « The f... (Read Full Article)

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How to Nurture The Great Unknown Leads | B2B Marketing Insider

Explore Article B2B Marketing Insider (Jul 27 2010)

... by TechTarget and Google that highlighted one of the main challenges in demand generation for the B2B Marketer: inaccurate contact details. But there is tremendous value in these contacts as they are t... (Read Full Article)

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Jobs: Director, Communications and Community Practice (Emeryville ...

Explore Article Social Media Marketing Today (Jul 26 2010)

...mmunications, education, programs execution, customer success, and reporting. He or she should have B2B public relations, communications, and social media experience with a strong understanding of onli... (Read Full Article)

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19 New Featured Sources on the B2B Marketing Zone | Webbiquity ...

Explore Article B2B Marketing Blog, Social Media and SEO (Jul 26 2010)

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription po... (Read Full Article)

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How to Think and Act Like a Publisher (Part Two) | B2Bbloggers.com ...

Explore Article b2bbloggers.com (Jul 22 2010)

...s.com and Make Good Media, it is our purpose to help you become the marketers shaping the future of B2B marketing. I hope you found this two-part article useful. Thanks for your time, and I look forward ... (Read Full Article)

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Effective use of social media

Explore Article Initio Consulting (Jul 21 2010)

... developed. The uptake of social media use in the general insurance market is very similar to other B2B markets and is really starting to take hold, it is easily now our main source of business, but it i... (Read Full Article)

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Some Differences Between B2B and B2C Marketing | Intersection ...

Explore Article Vancouver Marketing Consultant (Jul 20 2010)

Check out the inspiration for this visual at the Social CMO Blog: B2C vs B2B Marketing: Do the Differences Really Matter? I'm sure I have missed other key differences – What ar... (Read Full Article)

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Thought leadership interview with Dana VanDen Heuvel

Explore Article Thought Leadership (Jul 19 2010)

... engagement. Q3: You have written a lot in the past about thought leadership particularly in the B2B space, from your experience, what are some of the barriers that hold corporations back from becomin... (Read Full Article)

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