About B2B

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).

The volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving subcomponent or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windshields, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction

Quotes about B2B

  1. But all this social media stuff doesn't apply to B2B right?
    Jay Baer in Crushing the Myth of B2B Social Media | | Social Media Consulting ...
  2. I predict that more than 1000 B2B organizations will adopt marketing automation solutions this year.
    In Spikes In Sales, Pipeline Activity Point To 2010 Emerging As ...
  3. Despite the challenging economy, 2009 was a watershed year for B2B marketing, with more and more companies adopting marketing automation and lead management to improve their demand generation strategies.
    In Spikes In Sales, Pipeline Activity Point To 2010 Emerging As ...
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