CRM

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About CRM

Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

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While customer relationship management can be implemented without major investments in software, software is often necessary to explore the full benefits of a CRM strategy. However, most CRM software vendors stress that a successful effort requires a holistic approach.[1] Many initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems.[2] Tools for customer relationship management should be implemented "only after a well-devised strategy and operational plan are put in place".[3]

Other problems occur[4] when failing to think of sales as the output of a process that itself needs to be studied and taken into account when planning automation[5].



Quotes about CRM

  1. “ As a commitment to our clients, our job is to be familiar with all the latest developments in the world of open source CRM. Whenever a new product is released, we put it through scrupulous testing. We continue to recommend the Klipfolio Dashboard as a necessary component to SugarCRM applications. The product exceeds everything else on the market when it comes to increasing user adoption and visibility. ”
    In Joy Lorraine Cosmetics Announces Availability of High Performance ...
  2. “ Larger companies have been asking us for help getting their internal systems (CRMs, CMS, E-commerce carts, databases) integrated with MailChimp. ”
    Ben Chestnut in MailChimp Creates Email Marketing Experts List

  1. Mentioned In 45 Articles

  2. Are You a One-Trick Social Media Pony? | wordpost

    Explore Article wordpost (Feb 16 2010)

    Are You a One-Trick Social Media Pony? | wordpost We need to remember the notions of quality over quantity, applying long term CRM, and developing measurable ROI. Those, IMHO, are the three qualities that the "beefy" Social Media... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   Thought Leader

  3. Thought Leadership now on the top level nav bar! « Thinking to Win

    Explore Article Thinking to Win (Feb 15 2010)

    ...ord of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... Recently I ran across... (Read Full Article)

    Comment on Article Mentions:   CRM   B2B   Thought Leader

  4. Groundswell as Good Example of Thought Leadership « Thinking to Win

    Explore Article Thinking to Win (Feb 12 2010)

    ...ord of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... The other day a senio... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  5. The Marketing Hipster Dictionary-a Guest Post from Funnelholic ...

    Explore Article Marketfish (Feb 1 2010)

    The Marketing Hipster Dictionary-a Guest Post from Funnelholic ... ...d below, you are a marketing hipster. 2. Lead qualification: People (with headsets), automation (CRM and marketing automation – yes, marketing automation) and process dedicated to contacting leads and... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  6. What's Behind the Rise of Content Marketing? « Propelling Brands

    Explore Article Propelling Brands (Jan 27 2010)

    What's Behind the Rise of Content Marketing? « Propelling Brands ...sophistication of platforms now available to marketing organizations — particularly the coupling of CRM and marketing automation — enable us to power this pattern of mass one-to-one marketing in a scalab... (Read Full Article)

    Comment on Article Mentions:   CRM   B2B   Blog

  7. The Measurement Standard: Blog Edition: Thought Leader Measurement ...

    Explore Article KDPaine's PR Measurement Blog (Jan 22 2010)

    The Measurement Standard: Blog Edition: Thought Leader Measurement ... ...dership programs is anything but simple. Ideally, an organization would have a sophisticated enough CRM system to track any leads generated from the speech or blog, all the way through to purchase. Lacki... (Read Full Article)

    Comment on Article Mentions:   CRM   Blog   Thought Leader

  8. Thought leadership in B2B social marketing : Primitivi / Social Media Creatives

    Explore Article Primitivi / Social Media Creatives (Dec 13 2009)

    ... marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketi... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  9. What are the challenges CMOs are wrestling with?

    Explore Article The CMO Club (Nov 12 2009)

    What are the challenges CMOs are wrestling with? ...nd build excitement? * What opportunities can be found at the intersection between social media and customer relationship management? * Social marketing: Can it be monetized or is it just a fad? * Social media is the big trend these... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  10. The five components of a successful thought leadership program

    Explore Article itsma.com (Nov 6 2009)

    ...eadership programs need to be tightly integrated into the company’s IT systems—and particularly its CRM systems—so that the impact of thought leadership can be tracked all the way through to the sale. Th... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  11. Twitter as a Marketing Tool

    Explore Article The Business Image (Nov 6 2009)

    Twitter as a Marketing Tool ...vity generated by Twitter can be tracked. One way we do this is integrating the conversation into a CRM tool. We follow clients and prospects, and put their Twitter activity directly into our records. In... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   Blog

  12. Who owns social media?

    Explore Article Ocho Consulting (Nov 2 2009)

    Who owns social media? ...cial practice areas continues to expand. There is Social Media Marketing, Social Media Networking, Social CRM, Social Ops, the list goes on. Think about this for a moment: a highly competitive economic envir... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   Thought Leader

  13. ‘Relationship Clients first’ results in the best thought leadership – just ask SKM

    Explore Article Thought Leadership (Oct 14 2009)

    ‘Relationship Clients first’ results in the best thought leadership – just ask SKM ...ected group of clients depending on the topic and in line with client preferences captured in their CRM system. Email “news” stories are also issued to clients in the same way. · Video: A serie... (Read Full Article)

    Comment on Article Mentions:   CRM   Thought Leader   Dale Bryce

  14. Thought Leadership Is Dead. Long Live Idea Marketing. | It ...

    Explore Article itsma.com (Oct 7 2009)

    Thought Leadership Is Dead. Long Live Idea Marketing. | It ... ...ason, the program needs to be tightly integrated into the company’s IT systems—and particularly its CRM systems—so that the impact of thought leadership can be tracked all the way through to the sale. Th... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  15. 5 Steps to a Customer Intelligence Program « TheMarketingMojo

    Explore Article TheMarketingMojo (Sep 29 2009)

    ...countable. For the seasoned marketer this will ring familiar. Harkening back to the early days of CRM, there have been camps trumpeting the benefits and possibilities for data infused customer engageme... (Read Full Article)

    Comment on Article Mentions:   CRM   B2B   Blog

  16. From Social Media to Social CRM: Salesforce Jumps in

    Explore Article Web Strategy By Jeremiah Owyang (Sep 24 2009)

    Comment "Wow! I just got a handle on Social Media and already I'm catching up Social CRM! This is moving fast!" - Taariq Lewis

    From Social Media to Social CRM: Salesforce Jumps in ... solution to empower brands to make the cultural changes within their orginiazations. Expect other CRM vendors such as Oracle’s Social CRM offerings and Microsoft Dynamics CRM to do a “me too” in coming months as others jump on the social CRM bandwagon. For the CIO: R “Ray” Take: The coming wave of social CRM initiatives and cloud based service solutions require CIO’s to rethink about their overall apps str... (Read Full Article)

    1 Comment Mentions:   Oracle   CMO   Social Media

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