IBM

1. Mentioned In 9 Articles

2. Inside the Mind of the B2B Buyer – New Paths to Purchase

   Explore Article fearlesscompetitor.com (Mar 1 2010)

   ...our Dad’s world of sales. The way he sold back in the 70’s and 80’s or even 90’s for companies like IBM, SAP and Unisys is over. Done. Kaput. Just like the comet took out the dinosaurs, a comet (named ... (Read Full Article)
   

   Comment on Article Mentions:   B2B   Blog   SEO

3. ClickInsights: What is the ideal length of a white paper?

   Explore Article Connect the Docs blog (Feb 4 2010)

   ...ogy. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle... plus many smaller firms with big dreams. He's taught technical and marketing com... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Enterprise   B2B

4. 100 Social Media & Content Marketing Predictions for 2010

   Explore Article Junta42 Content Marketing blog (Dec 14 2009)

   ...them spread the word. Enterprise Social tools will become more mainstream next year with folks like IBM, Oracle, Microsoft and a host of smaller players like Yammer, SocialCast and SocialText allowing fo... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Enterprise   CRM

5. Seven Infectious Diseases of B2B Marketing — And Their Cures: Branderhea

   Explore Article The B2B Lead Blog (Dec 7 2009)

   ...ars of experience helping some of the most successful and fastest growing B2B companies including IBM, Avid, CA, Lotus, AT&T and dozens of other technology companies. (Read Full Article)
   

   Comment on Article Mentions:   B2B   Blog   At&T

6. Demographic Segmentation is Dead - Have you thought about ...

   Explore Article The CMO Club (Dec 6 2009)

   ...e consumer helps us optimize the messaging architecture through our factor and cluster analyses. As IBM used to say in an early 1980s ad campaign, “it’s how we put it all together that sets us apart,” an... (Read Full Article)
   

   Comment on Article Mentions:   Thought Leader   CMO   France

7. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

   Explore Article Anything Goes Marketing (Nov 15 2009)

   ...itment per @lauraramos #EE09 jocebrown: Nurturing value measured in pipeline velocity - Drew Clarke IBM #EE09 rhonda: #ee09 Drew Clark on measuring nurturing: what type & how many activities lead par... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   B2B   Blog

8. Winning with thought leadership: Six lessons from IBM and Deloitte

   Explore Article Reputation to Revenue (Nov 5 2009)

   ...right answers to a set of difficult questions:... Winning with thought leadership: Six lessons from IBM and Deloitte B2B marketers know they need to invest in thought leadership, and many have indeed inv... (Read Full Article)
   

   Comment on Article Mentions:   B2B   Thought Leader   Deloitte

9. Winning with thought leadership: Six lessons from IBM and Deloitte ...

   Explore Article Solutions Insights (Nov 5 2009)

   ...market, and sell high-value customized solutions. Winning with thought leadership: Six lessons from IBM and Deloitte Date Thursday, November 5, 2009 at 8:57AM B2B marketers know they need to invest in th... (Read Full Article)
   

   Comment on Article Mentions:   B2B   Thought Leader   IBM

10. Thought Followership

    Explore Article research-live.com (Oct 23 2009)

    ...iTunes Podcasts, and so they don’t really count. Microsoft upped the average with 96 mentions. Only IBM goes big on claiming thought leadership, with 887 mentions of the phrase – but that’s because it’s ... (Read Full Article)
    

    Comment on Article Mentions:   Thought Leader   IBM   LLC

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