Marketer

0 Comments Leave a Comment

1-3 of 3

About Marketer

Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfil those wants, attempting to move the consumers toward the products or services offered. Marketing is fundamental to any businesses growth. The marketing teams (marketers) are tasked to create consumer awareness of the products or services through marketing techniques. Unless it pays due attention to its products and services and consumers' demographics and desires, a business will not usually prosper over time.

Read More


Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

* advertising and branding
* communications
* database marketing
* direct Marketing
* event organization
* global marketing
* international marketing
* internet marketing
* industrial marketing
* market research
* public relations
* retailing
* search engine marketing
* marketing strategy
* marketing plan
* strategic management

Quotes about Marketer

  1. “ Marketers agree that "content is paramount" to feeding the demand management process, for initial prospect acquisition and for nurturing buyers through the purchase process. ”
    Laura Ramos in What Are the Keys to Finding Success with B2B Content Marketing ...
  2. “ Marketers are desperate to translate activity across the social web into tangible ROI. ”
    In Social Marketing Luminary Larry Weber Joins Crowd Factory Board of Directors ...
  3. “ Custom content is about marketers as publishers and publishers as marketers. ”
    Joe Pulizzi in Committed to custom

  1. Mentioned In 3 Articles

  2. Email Marketing Tips, Trends and Techniques with Return Path's ...

    Explore Article Social Business Book (Jul 8 2010)

    Email Marketing Tips, Trends and Techniques with Return Path's ... ...ar contributor to the email deliverability blog, deliverability.com, and co-author of Sign Me Up: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales . In this post, Miller d... (Read Full Article)

    Comment on Article Mentions:   B2B   Thought Leader   Stephanie Miller

  3. Is Social Media Marketing Poaching Direct Marketing Results ...

    Explore Article Mail Print Blog (Jul 6 2010)

    Is Social Media Marketing Poaching Direct Marketing Results ... ...marketing for your organization? It's time to create a focused social marketing plan of attack. The Marketer’s Dilemma, and a Plan of Action So budgets are limited, and it’s time to start dividing your resour... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Blog

  4. Thought leadership marketing and news media consumption

    Explore Article Thought Leadership Times Blog (Nov 8 2009)

    Thought leadership marketing and news media consumption ...ation, the more they selected attitude consistent articles that agreed with their point of view.The Marketer's edgeAlthough this project was done with political news, the key take away I propose is that indiv... (Read Full Article)

    Comment on Article Mentions:   Blog   Thought Leader   CMO

1-3 of 3