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eMotes: What's Driving Lead Generation in 2010?
Explore Article eMotes (May 18 2010)
... future of business communication, the kings of B2B engagement remain Search Marketing and Email. · Marketing Sherpa reports that 75% of daily social media users say email is the best way for companies to communicate... (Read Full Article)
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B2B Marketing: Understanding Decision Stages « BrainRider Blog
Explore Article BrainRider Blog (Mar 29 2010)
...your customer wants to know, first you need to know more about your customer. That idea leads us to Marketing Sherpa’s #2 lead generation best practice: “SEGMENT BY PROSPECT TYPE“. We recommend starting with the nat...
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Research: Organic Search Traffic Drives More Qualified B2B Leads
Explore Article Social Media B2B (Jan 27 2010)
The folks over at Marketing Sherpa have released some new research about leads generated from paid and organic search engine marketing...
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Marketing Intelligently: One powerful marketing tool that shouldn ...
Explore Article Marketing Intelligently (Nov 16 2009)
...papers onto others making them the most frequently shared collateral type. In addition, research by Marketing Sherpa in 2008, showed that more than half of business decision-makers and influencers say they read two t... (Read Full Article)
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